BA Sales & Marketing Management
Cardiff Metropolitan University
About this course
BA (Hons) Sales & Marketing Management is an undergraduate business degree centred on commercial strategy, promotional campaigns, and customer relationship management. Core topics include Research Methods and Marketing. Accredited by the Chartered Institute of Marketing, the course includes an optional foundation year and an optional year-long industry placement. The first year covers core fundamentals through Introduction to Marketing, Digital Media for Marketers, Sustainable Money Management, Managing People and Organisations, Data Driven Marketing, and Marketing Theories – Sales. The second year progresses to Marketing Consumer Behaviour, Integrated Marketing Communications, Digital Analytics and Visualisation, Marketing Research Methods, and Sales in Practice, alongside optional modules such as Social Media Marketing and Sports, Events and Sponsorship Marketing. The final year examines advanced concepts through International and Global Marketing, Strategic Sales Management, and Account Management for Marketers, with further optional study in areas like Content, Copyright and Creativity and Global Sporting Events. Students conclude their studies by completing either a Dissertation or Marketing Plan.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.
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Admissions (2022 entry, home applicants)
Offer rate 100%: 15 offers from 15 applications, from the university's Freedom of Information return.
What students say
Based on about 77 final-year students who answered, across similar courses at this university
- Teaching on my course: 79%
- Learning opportunities: 81%
- Assessment and feedback: 78%
- Academic support: 78%
- Organisation and management: 76%
- Learning resources: 88%
- Student voice: 66%
Do students stay on the course?
Based on about 110 students who started, across similar courses at this university
- Continued on course: 82%
- Gained a higher qualification: 5%
- Left higher education: 13%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- North East: 5%
- East Midlands: 5%
- West Midlands: 10%
- London: 10%
- South East: 5%
- South West: 15%
- Wales: 55%
Who gets in
Based on about 130 students who started, across similar courses at this university
- A levels: 90%
- Access course: 2%
- A degree: 1%
- Other HE qualification: 5%
- No formal qualifications: 2%
Modules
- Introduction to Marketing
- Digital Media for Marketers
- Sustainable Money Management
- Managing People and Organisations
- Data Driven Marketing
- Marketing Theories – Sales
- Marketing Consumer Behaviour
- Integrated Marketing Communications
- Digital Analytics and Visualisation
- Marketing Research Methods
- Sales in Practice
- Social Media Marketing
- Sports, Events and Sponsorship Marketing
- Year in industry
- International and Global Marketing
- Strategic Sales Management
- Account Management for Marketers
- Dissertation OR Marketing Plan
- Content, Copyright and Creativity
- Global Sporting Events
- Industrial Work Experience
Questions about this course
How much do graduates of BA Sales & Marketing Management at Cardiff Metropolitan University earn?
The median salary is £23,000 after 3 years, £30,000 after 5 years. After five years the middle half of graduates earn between £26,000 and £36,500. The £30,000 median after five years is £1,500 less than the UK median for Marketing.
Are students happy with the teaching on BA Sales & Marketing Management at Cardiff Metropolitan University?
79% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Sales & Marketing Management at Cardiff Metropolitan University?
The typical offer is CCC at A level. The average entrant had 111 UCAS points.
What is the offer rate for BA Sales & Marketing Management at Cardiff Metropolitan University?
100% of home applicants received an offer for 2022 entry: 15 offers from 15 applications, according to the university's Freedom of Information return.
Does BA Sales & Marketing Management at Cardiff Metropolitan University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Sales & Marketing Management at Cardiff Metropolitan University?
82% of students continued into their second year, and 13% left higher education.