BA Public Relations (PR) & Marketing Management
Cardiff Metropolitan University
About this course
BA (Hons) in Public Relations (PR) & Marketing Management, a marketing degree centred on corporate reputation, communications and brand strategy. Core topics include Research Methods. Students can undertake an optional foundation year and an optional year-long industry placement. The first year covers core subjects through Introduction to Marketing, Digital Media for Marketers, Sustainable Money Management, Managing People and Organisations, Data Driven Marketing and Marketing Theories – Public Relations. The second year focuses on applied practice via Stakeholder Behaviour, Integrated Marketing Communications, Corporate Branding and Reputation, Marketing Research Methods and Public Relations in Practice, alongside optional modules such as Social Media Marketing and Sports, Events and Sponsorship Marketing. The final year advances expertise through International and Global Marketing, Strategic Public Relations Management and Influencer Marketing, culminating in a choice between a Dissertation or Marketing Plan, with further optional study in Content, Copyright and Creativity and Global Sporting Events.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.
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What students say
Based on about 77 final-year students who answered, across similar courses at this university
- Teaching on my course: 79%
- Learning opportunities: 81%
- Assessment and feedback: 78%
- Academic support: 78%
- Organisation and management: 76%
- Learning resources: 88%
- Student voice: 66%
Do students stay on the course?
Based on about 110 students who started, across similar courses at this university
- Continued on course: 82%
- Gained a higher qualification: 5%
- Left higher education: 13%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- North East: 5%
- East Midlands: 5%
- West Midlands: 10%
- London: 10%
- South East: 5%
- South West: 15%
- Wales: 55%
Who gets in
Based on about 130 students who started, across similar courses at this university
- A levels: 90%
- Access course: 2%
- A degree: 1%
- Other HE qualification: 5%
- No formal qualifications: 2%
Modules
- Introduction to Marketing
- Digital Media for Marketers
- Sustainable Money Management
- Managing People and Organisations
- Data Driven Marketing
- Marketing Theories – Public Relations
- Stakeholder Behaviour
- Integrated Marketing Communications
- Corporate Branding and Reputation
- Marketing Research Methods
- Public Relations in Practice
- Social Media Marketing
- Sports, Events and Sponsorship Marketing
- Year in industry
- International and Global Marketing
- Strategic Public Relations Management
- Influencer Marketing
- Dissertation OR Marketing Plan
- Content, Copyright and Creativity
- Global Sporting Events
- Industrial Work Experience
Questions about this course
How much do graduates of BA Public Relations (PR) & Marketing Management at Cardiff Metropolitan University earn?
The median salary is £23,000 after 3 years, £30,000 after 5 years. After five years the middle half of graduates earn between £26,000 and £36,500. The £30,000 median after five years is £1,500 less than the UK median for Marketing.
Are students happy with the teaching on BA Public Relations (PR) & Marketing Management at Cardiff Metropolitan University?
79% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Public Relations (PR) & Marketing Management at Cardiff Metropolitan University?
The typical offer is CCC at A level. The average entrant had 111 UCAS points.
Does BA Public Relations (PR) & Marketing Management at Cardiff Metropolitan University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Public Relations (PR) & Marketing Management at Cardiff Metropolitan University?
82% of students continued into their second year, and 13% left higher education.