BA Marketing Management
Cardiff Metropolitan University
About this course
BA (Hons) in Marketing Management, a marketing degree centred on contemporary commercial practices, branding strategies and consumer engagement. Core topics include Research Methods and Marketing. Students can choose to undertake an optional foundation year and a year-long industry placement. The first year covers core commercial foundations through Introduction to Marketing, Digital Media for Marketers, Sustainable Money Management, Managing People and Organisations, Data Driven Marketing and Marketing Theories – Branding. The second year focuses on applied commercial analysis through Stakeholder Behaviour, Integrated Marketing Communications, Digital Analytics and Visualisation, Marketing Research Methods and Marketing in Practice, alongside optional choices such as Social Media Marketing and Sports, Events and Sponsorship Marketing. The final year examines advanced international strategies through International and Global Marketing and Contemporary Issues in Marketing. Optional modules allow specialisation in areas such as Strategic Brand Management, Strategic PR Management, Account Management for Marketers, Content, Copyright and Creativity, Industrial Work Experience and Influencer Marketing, with a final-year choice of a Dissertation or Marketing Plan.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.
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Admissions (2022 entry, home applicants)
Offer rate 89%: 31 offers from 35 applications, from the university's Freedom of Information return.
What students say
Based on about 5 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 70%
- Learning opportunities: 84%
- Assessment and feedback: 84%
- Academic support: 80%
- Organisation and management: 80%
- Learning resources: 87%
- Student voice: 63%
Do students stay on the course?
Based on about 20 students who started (a small group: a rough guide only)
- Continued on course: 75%
- Gained a higher qualification: 20%
- Left higher education: 5%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- North East: 5%
- East Midlands: 5%
- West Midlands: 10%
- London: 10%
- South East: 5%
- South West: 15%
- Wales: 55%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 95%
- Other HE qualification: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modules
- Introduction to Marketing
- Digital Media for Marketers
- Sustainable Money Management
- Managing People and Organisations
- Data Driven Marketing
- Marketing Theories – Branding
- Stakeholder Behaviour
- Integrated Marketing Communications
- Digital Analytics and Visualisation
- Marketing Research Methods
- Marketing in Practice
- Social Media Marketing
- Sports, Events and Sponsorship Marketing
- Year in Industry
- International and Global Marketing
- Contemporary Issues in Marketing
- Strategic Brand Management
- Strategic PR Management
- Account Management for Marketers
- Content, Copyright and Creativity
- Industrial Work Experience
- Influencer Marketing
- Dissertation OR Marketing Plan
Questions about this course
How much do graduates of BA Marketing Management at Cardiff Metropolitan University earn?
The median salary is £23,000 after 3 years, £30,000 after 5 years. After five years the middle half of graduates earn between £26,000 and £36,500. The £30,000 median after five years is £1,500 less than the UK median for Marketing.
Are students happy with the teaching on BA Marketing Management at Cardiff Metropolitan University?
70% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing Management at Cardiff Metropolitan University?
The typical offer is CCC at A level. The average entrant had 99 UCAS points.
What is the offer rate for BA Marketing Management at Cardiff Metropolitan University?
89% of home applicants received an offer for 2022 entry: 31 offers from 35 applications, according to the university's Freedom of Information return.
Is BA Marketing Management at Cardiff Metropolitan University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing Management at Cardiff Metropolitan University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Marketing Management at Cardiff Metropolitan University?
75% of students continued into their second year, and 5% left higher education.