BA Fashion Marketing Management
Cardiff Metropolitan University
About this course
BA (Hons) in Marketing. Core topics include Research Methods and Marketing. Students may undertake an optional year-long industry placement after the second year and choose between a Fashion Marketing Project, Fashion Marketing Plan, or Dissertation in the final year. The course is accredited by the Chartered Institute of Marketing (CIM).
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.
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Admissions (2022 entry, home applicants)
Offer rate 98%: 132 offers from 135 applications, from the university's Freedom of Information return.
What students say
Based on about 77 final-year students who answered, across similar courses at this university
- Teaching on my course: 79%
- Learning opportunities: 81%
- Assessment and feedback: 78%
- Academic support: 78%
- Organisation and management: 76%
- Learning resources: 88%
- Student voice: 66%
Do students stay on the course?
Based on about 35 students who started
- Continued on course: 90%
- Left higher education: 10%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- North East: 5%
- East Midlands: 5%
- West Midlands: 10%
- London: 10%
- South East: 5%
- South West: 15%
- Wales: 55%
Who gets in
Based on about 45 students who started
- A levels: 90%
- Access course: 5%
- Other HE qualification: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modules
- Introduction to Fashion Marketing
- Fundamentals of Fashion Studies
- Principles of Fashion Buying
- Visual Merchandising and Promotion
- Digital Media for Fashion
- The Fashion Industry
- Fashion Media and Creative Direction
- Fashion Consumer Behaviour
- Creative Marketing Communications for Fashion
- Marketing Research Methods for Fashion
- Fashion Marketing in Practice
- Experiential Fashion Strategies
- Social Media Marketing
- Year in industry
- Fashion Futures and Innovation
- International and Global Fashion Marketing
- Strategic Fashion Brand Management
- Fashion Marketing Project OR Fashion Marketing Plan OR Fashion Dissertation each)
- Fashion PR & Reputation Management
- Sustainability and Responsibility in Fashion
- Industrial Work Experience
Questions about this course
How much do graduates of BA Fashion Marketing Management at Cardiff Metropolitan University earn?
The median salary is £23,000 after 3 years, £30,000 after 5 years. After five years the middle half of graduates earn between £26,000 and £36,500. The £30,000 median after five years is £1,500 less than the UK median for Marketing.
Are students happy with the teaching on BA Fashion Marketing Management at Cardiff Metropolitan University?
79% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Fashion Marketing Management at Cardiff Metropolitan University?
The typical offer is CCC at A level. The average entrant had 123 UCAS points.
What is the offer rate for BA Fashion Marketing Management at Cardiff Metropolitan University?
98% of home applicants received an offer for 2022 entry: 132 offers from 135 applications, according to the university's Freedom of Information return.
Is BA Fashion Marketing Management at Cardiff Metropolitan University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Fashion Marketing Management at Cardiff Metropolitan University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Fashion Marketing Management at Cardiff Metropolitan University?
90% of students continued into their second year, and 10% left higher education.