BA Fashion Buying & Brand Management
Cardiff Metropolitan University
About this course
BA (Hons) in Marketing and Fashion Design. Core topics include Marketing, Data Analysis, and Research Methods. The curriculum is developed with the Chartered Institute of Marketing (CIM), and an optional year-long industry placement is available after the second year. Students choose between a Fashion Buying and Brand Management Project or a Fashion Dissertation in their final year.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.
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Admissions (2022 entry, home applicants)
Offer rate 95%: 77 offers from 81 applications, from the university's Freedom of Information return.
What students say
Based on about 16 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 88%
- Learning opportunities: 86%
- Assessment and feedback: 82%
- Academic support: 95%
- Organisation and management: 86%
- Learning resources: 92%
- Student voice: 71%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 100%
What graduates do next
Based on about 115 graduates who answered, across similar courses at this university
- Working: 73%
- Working and studying: 9%
- Further study: 4%
- Unemployed: 6%
Most common jobs
- Sales occupations: 13%
- Design occupations: 11%
- Web and Multimedia Design Professionals: 10%
- Artistic, literary and media occupations: 10%
- Elementary occupations: 8%
- Find their work meaningful: 63%
- Feel on track for their future plans: 47%
- Use what they learnt on the course: 42%
Where graduates work (5 years on)
Based on about 290 graduates, across similar courses at this university
- North West: 4%
- East Midlands: 2%
- West Midlands: 2%
- East of England: 3%
- London: 5%
- South East: 7%
- South West: 20%
- Wales: 56%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 95%
- Access course: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modules
- Introduction to Fashion Marketing
- Fundamentals of Fashion Studies
- Principles of Fashion Buying
- Visual Merchandising and Promotion
- Digital Media for Fashion
- The Fashion Industry
- Fashion Buying and Merchandising
- Fashion Consumer Behaviour
- Creative Marketing Communications for Fashion
- Marketing Research Methods for Fashion
- Fashion Buying in Practice
- Experiential Fashion Strategies
- Fashion Product Development and Garment Technology
- Year in industry
- Strategic Fashion Brand Management
- Sustainability and Responsibility in Fashion
- International Fashion Supply Chain Management
- Fashion Buying and Brand Management Project OR Fashion Dissertation each)
- Fashion Futures and Innovation
- Fashion Merchandising and Data Analytics
- Industrial Work Experience
Questions about this course
How much do graduates of BA Fashion Buying & Brand Management at Cardiff Metropolitan University earn?
The median salary is £24,000 after 15 months, £18,500 after 3 years, £23,500 after 5 years. After five years the middle half of graduates earn between £19,000 and £29,000. The £23,500 median after five years is £8,000 less than the UK median for Marketing.
What do graduates of BA Fashion Buying & Brand Management at Cardiff Metropolitan University do next?
86% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Fashion Buying & Brand Management at Cardiff Metropolitan University?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Fashion Buying & Brand Management at Cardiff Metropolitan University?
The typical offer is CCC at A level. The average entrant had 95 UCAS points.
What is the offer rate for BA Fashion Buying & Brand Management at Cardiff Metropolitan University?
95% of home applicants received an offer for 2022 entry: 77 offers from 81 applications, according to the university's Freedom of Information return.
Is BA Fashion Buying & Brand Management at Cardiff Metropolitan University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Fashion Buying & Brand Management at Cardiff Metropolitan University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Fashion Buying & Brand Management at Cardiff Metropolitan University?
100% of students continued into their second year, and 0% left higher education.