BA Digital Marketing Management
Cardiff Metropolitan University
About this course
BA (Hons) in Marketing, with a focus on digital marketing management. Core topics include Research Methods and Marketing. The programme is accredited by the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM). A year-long industry placement and a dissertation or Digital Marketing Plan are available as options.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.
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Admissions (2022 entry, home applicants)
Offer rate 96%: 48 offers from 50 applications, from the university's Freedom of Information return.
What students say
Based on about 8 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 88%
- Learning opportunities: 85%
- Assessment and feedback: 85%
- Academic support: 79%
- Organisation and management: 79%
- Learning resources: 96%
- Student voice: 79%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 85%
- Left higher education: 15%
What graduates do next
Based on about 10 graduates who answered (a small group: a rough guide only)
- Working: 70%
- Working and studying: 25%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 35%
- Web and Multimedia Design Professionals: 15%
- Administrative occupations: 10%
- Elementary occupations: 10%
- Finance Professionals: 10%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- North East: 5%
- East Midlands: 5%
- West Midlands: 10%
- London: 10%
- South East: 5%
- South West: 15%
- Wales: 55%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- A levels: 95%
- No formal qualifications: 5%
Modules
- Introduction to Digital Marketing
- Digital Media for Marketers
- The Digital Marketer
- Search Marketing
- Data Driven Marketing
- The Digital Industry
- Creative Digital Marketing Communications
- Digital Analytics and Visualisation
- The Digital Consumer
- Digital Marketing Research Methods
- Digital Marketing in Practice
- Social Media Marketing
- Sports, Events and Sponsorship Marketing
- Year in industry
- Digital Marketing Plan OR Dissertation
- International and Global Digital Marketing
- Content Marketing
- Automation and AI Marketing
- Innovations in Digital Marketing
- Strategic Brand Management
- Industrial Work Experience
Questions about this course
How much do graduates of BA Digital Marketing Management at Cardiff Metropolitan University earn?
The median salary is £23,000 after 3 years, £30,000 after 5 years. After five years the middle half of graduates earn between £26,000 and £36,500. The £30,000 median after five years is £1,500 less than the UK median for Marketing.
What do graduates of BA Digital Marketing Management at Cardiff Metropolitan University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Digital Marketing Management at Cardiff Metropolitan University?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Marketing Management at Cardiff Metropolitan University?
The typical offer is CCC at A level. The average entrant had 97 UCAS points.
What is the offer rate for BA Digital Marketing Management at Cardiff Metropolitan University?
96% of home applicants received an offer for 2022 entry: 48 offers from 50 applications, according to the university's Freedom of Information return.
Does BA Digital Marketing Management at Cardiff Metropolitan University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Digital Marketing Management at Cardiff Metropolitan University?
85% of students continued into their second year, and 15% left higher education.