BA Brand & Marketing Management
Cardiff Metropolitan University
About this course
BA (Hons) Marketing, combining marketing with brand management. Core topics include Research Methods and Marketing. The programme holds Chartered Institute of Marketing (CIM) accreditation and offers an optional year-long industry placement. Final-year students choose between completing a Dissertation or a Marketing Plan.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.
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Admissions (2022 entry, home applicants)
Offer rate 97%: 37 offers from 38 applications, from the university's Freedom of Information return.
What students say
Based on about 77 final-year students who answered, across similar courses at this university
- Teaching on my course: 79%
- Learning opportunities: 81%
- Assessment and feedback: 78%
- Academic support: 78%
- Organisation and management: 76%
- Learning resources: 88%
- Student voice: 66%
Do students stay on the course?
Based on about 20 students who started (a small group: a rough guide only)
- Continued on course: 70%
- Left higher education: 30%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- North East: 5%
- East Midlands: 5%
- West Midlands: 10%
- London: 10%
- South East: 5%
- South West: 15%
- Wales: 55%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 85%
- A degree: 5%
- No formal qualifications: 5%
Modules
- Introduction to Marketing
- Digital Media for Marketers
- Sustainable Money Management
- Managing People and Organisations
- Data Driven Marketing
- Marketing Theories – Branding
- Stakeholder Behaviour
- Integrated Marketing Communications
- Corporate Branding and Reputation
- Marketing Research Methods
- Branding in Practice
- Social Media Marketing
- Sports, Events and Sponsorship Marketing
- Year in industry
- International and Global Marketing
- Strategic Brand Management
- Influencer Marketing
- Dissertation OR Marketing Plan
- Account Management for Marketers
- Content, Copyright and Creativity
- Industrial Work Experience
Questions about this course
How much do graduates of BA Brand & Marketing Management at Cardiff Metropolitan University earn?
The median salary is £23,000 after 3 years, £30,000 after 5 years. After five years the middle half of graduates earn between £26,000 and £36,500. The £30,000 median after five years is £1,500 less than the UK median for Marketing.
Are students happy with the teaching on BA Brand & Marketing Management at Cardiff Metropolitan University?
79% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Brand & Marketing Management at Cardiff Metropolitan University?
The typical offer is CCC at A level. The average entrant had 111 UCAS points.
What is the offer rate for BA Brand & Marketing Management at Cardiff Metropolitan University?
97% of home applicants received an offer for 2022 entry: 37 offers from 38 applications, according to the university's Freedom of Information return.
Does BA Brand & Marketing Management at Cardiff Metropolitan University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Brand & Marketing Management at Cardiff Metropolitan University?
70% of students continued into their second year, and 30% left higher education.