BA Advertising & Marketing Management
Cardiff Metropolitan University
About this course
BA (Hons) Marketing, combining core marketing principles with specialist advertising modules. Core topics include marketing, research methods, and data-driven marketing. The programme is accredited by the Chartered Institute of Marketing (CIM) and offers an optional year-long industry placement after the second year. Students complete either a dissertation or marketing plan as their final-year project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff: 112 A level: Minimum three A levels to include Grades CCC. No specific subjects required. Welsh Advanced Skills Baccalaureate considered as a third subject. BTEC/Cambridge Technical: DMM IB: 2 x H5. No specific subjects required.
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Admissions (2022 entry, home applicants)
Offer rate 97%: 76 offers from 78 applications, from the university's Freedom of Information return.
What students say
Based on about 77 final-year students who answered, across similar courses at this university
- Teaching on my course: 79%
- Learning opportunities: 81%
- Assessment and feedback: 78%
- Academic support: 78%
- Organisation and management: 76%
- Learning resources: 88%
- Student voice: 66%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 65%
- Left higher education: 35%
What graduates do next
Based on about 8 graduates who answered (a small group: a rough guide only)
- Working: 95%
- Working and studying: 5%
Most common jobs
- Business and public service associate professionals: 35%
- Managers, directors and senior officials: 25%
- Sales occupations: 10%
- Science, engineering and technology associate professionals: 10%
- Artistic, literary and media occupations: 10%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- North East: 5%
- East Midlands: 5%
- West Midlands: 10%
- London: 10%
- South East: 5%
- South West: 15%
- Wales: 55%
Who gets in
Based on about 10 students who started (a small group: a rough guide only)
- A levels: 100%
Modules
- Introduction to Marketing
- Digital Media for Marketers
- Managing People and Organisations
- Sustainable Money Management
- Data Driven Marketing
- Marketing Theories – Advertising
- Marketing Consumer Behaviour
- Integrated Marketing Communications
- Digital Analytics and Visualisation
- Marketing Research Methods
- Advertising in Practice
- Social Media Marketing
- Sports, Events and Sponsorship Marketing
- Year in industry
- International and Global Marketing
- Account Management for Marketers
- Strategic Advertising Management
- Dissertation OR Marketing Plan
- Content, Copyright and Creativity
- Influencer Marketing
- Industrial Work Experience
Questions about this course
How much do graduates of BA Advertising & Marketing Management at Cardiff Metropolitan University earn?
The median salary is £23,000 after 3 years, £30,000 after 5 years. After five years the middle half of graduates earn between £26,000 and £36,500. The £30,000 median after five years is £1,500 less than the UK median for Marketing.
What do graduates of BA Advertising & Marketing Management at Cardiff Metropolitan University do next?
100% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Advertising & Marketing Management at Cardiff Metropolitan University?
79% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Advertising & Marketing Management at Cardiff Metropolitan University?
The typical offer is CCC at A level. The average entrant had 119 UCAS points.
What is the offer rate for BA Advertising & Marketing Management at Cardiff Metropolitan University?
97% of home applicants received an offer for 2022 entry: 76 offers from 78 applications, according to the university's Freedom of Information return.
Does BA Advertising & Marketing Management at Cardiff Metropolitan University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Advertising & Marketing Management at Cardiff Metropolitan University?
65% of students continued into their second year, and 35% left higher education.