BA Marketing
Canterbury Christ Church University
About this course
BA (Hons) Marketing, grounding students in strategy, analytics, and consumer behaviour. Core topics include Research Methods, Marketing, Communication & Writing, and Artificial Intelligence & Machine Learning. The second year includes a Client Project or Innovation Challenge with real-world briefs. A final-year Marketing in Practice Research Project allows independent investigation of a chosen area.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC IB: 29 Points BTEC: DMM Access to HE: 15 Distinctions and 30 Merits 112 UCAS tariff points. Level 2 qualifications GCSE maths at grades A-C / 4-9 or equivalent is also required.
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What students say
Based on about 10 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 77%
- Learning opportunities: 92%
- Assessment and feedback: 91%
- Academic support: 90%
- Organisation and management: 81%
- Learning resources: 95%
- Student voice: 85%
Do students stay on the course?
Based on about 25 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 75%
- Left higher education: 10%
- Moved to a lower qualification: 10%
What graduates do next
Based on about 12 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 90%
- Working and studying: 5%
Most common jobs
- Business and public service associate professionals: 40%
- Administrative occupations: 20%
- Sales occupations: 10%
- Managers, directors and senior officials: 5%
- Elementary occupations: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 430 graduates, across similar courses at this university
- North West: 1%
- East Midlands: 1%
- East of England: 18%
- London: 24%
- South East: 53%
- South West: 1%
Who gets in
Based on about 30 students who started, across similar courses at this university
- A levels: 85%
- Access course: 5%
- Other HE qualification: 5%
- Other qualifications: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Building Academic and Marketing Skills
- Introduction to Marketing
- Consumer Behaviour
- Digital marketing
- Student Success Modules
- Social Media Marketing
- Intercultural Marketing Communication
- Interdisciplinary Modules
- EMployability Modules
- Contemporary Marketing and Societal Impact
- Brand Management and Communication
- Consumer Experience and Insights
- Navigating the Global Environment
- Marketing in Practice Research Project
Questions about this course
How much do graduates of BA Marketing at Canterbury Christ Church University earn?
The median salary is £28,000 after 15 months, £24,500 after 3 years, £30,500 after 5 years. After five years the middle half of graduates earn between £24,500 and £40,500. The £30,500 median after five years is £1,000 less than the UK median for Marketing.
What do graduates of BA Marketing at Canterbury Christ Church University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing at Canterbury Christ Church University?
77% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at Canterbury Christ Church University?
The typical offer is BBC at A level, or 29 points in the IB. The average entrant had 80 UCAS points.
Does BA Marketing at Canterbury Christ Church University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Marketing at Canterbury Christ Church University?
75% of students continued into their second year, and 10% left higher education.