BSc Marketing
About this course
BSc (Hons) in Marketing. Core topics include Data Analysis, Statistics, Research Methods, Entrepreneurship, Artificial Intelligence & Machine Learning, and Global & Comparative Perspective. The degree is accredited by the Chartered Institute of Marketing, providing exemptions toward professional qualifications. A collaborative Marketing Challenge module involves solving real briefs for organisations such as McDonald’s and Chelsea F.C.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: International Baccalaureate Diploma 31 points. GCSE English equivalent SL 5 or HL 4 and Mathematics SL 2 or HL 2
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What students say
Based on about 14 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 77%
- Learning opportunities: 73%
- Assessment and feedback: 86%
- Academic support: 90%
- Organisation and management: 83%
- Learning resources: 90%
- Student voice: 79%
Do students stay on the course?
Based on about 30 students who started
- Continued on course: 85%
- Left higher education: 15%
What graduates do next
Based on about 90 graduates who answered, across similar courses at this university
- Working: 61%
- Working and studying: 15%
- Further study: 4%
- Unemployed: 11%
Most common jobs
- Business and public service associate professionals: 26%
- Administrative occupations: 13%
- Managers, directors and senior officials: 11%
- Elementary occupations: 8%
- Sales occupations: 7%
- Find their work meaningful: 77%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 54%
Where graduates work (5 years on)
Based on about 510 graduates, across similar courses at this university
- North West: 1%
- West Midlands: 2%
- East of England: 9%
- London: 71%
- South East: 15%
- South West: 1%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 85%
- Foundation course: 5%
- Other HE qualification: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Bronze overall, Bronze for student experience, Bronze for student outcomes.
Modules
- International Business Environment
- Introduction to Accounting and Financial Management
- Introduction to Management Enquiry
- Managing Information with Technology
- Organisational Behaviour and Analysis
- Principles and Practice of Marketing
- Consumer Behaviour
- Digital Marketing
- Marketing Challenge
- Marketing Communications
- Qualitative and Quantitative Marketing Research
- Services Marketing
- International Marketing
- Tech, Robots and AI in Marketing
- Brand Management
- Creativity and Content Marketing
- Entrepreneurship and Small Business Ventures
- Ethics, Sustainability and the Future of Business
- HR Services and Analytics
- Innovation and Knowledge Management
- Issues and Controversies in Business and Management Project
- Marketing Data Analytics and Insights
Questions about this course
How much do graduates of BSc Marketing at Brunel University of London earn?
The median salary is £27,000 after 15 months, £27,000 after 3 years, £34,000 after 5 years. After five years the middle half of graduates earn between £26,500 and £46,500. The £34,000 median after five years is £2,500 more than the UK median for Marketing.
What do graduates of BSc Marketing at Brunel University of London do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing at Brunel University of London?
77% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing at Brunel University of London?
The typical offer is ABB at A level, or 31 points in the IB. The average entrant had 127 UCAS points.
How many students continue on BSc Marketing at Brunel University of London?
85% of students continued into their second year, and 15% left higher education.