BSc Digital Business Analytics
About this course
BSc (Hons) in Innovation, focused on digital business analytics and data-driven decision-making. Core topics include programming, data analysis, statistics, artificial intelligence and machine learning, marketing, and entrepreneurship. The programme offers an optional placement year, and students complete an individual final-year project investigating either an original research question or a research-informed marketing plan. Practical work uses tools such as Python, Power BI, R, and KNIME.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: International Baccalaureate Diploma 31 points. GCSE English equivalent SL 5 or HL 4 and Mathematics SL 2 or HL 2
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What students say
Based on about 245 final-year students who answered, across similar courses at this university
- Teaching on my course: 84%
- Learning opportunities: 84%
- Assessment and feedback: 85%
- Academic support: 91%
- Organisation and management: 87%
- Learning resources: 92%
- Student voice: 81%
Do students stay on the course?
Based on about 395 students who started, across similar courses at this university
- Continued on course: 85%
- Left higher education: 10%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 90 graduates who answered, across similar courses at this university
- Working: 61%
- Working and studying: 15%
- Further study: 4%
- Unemployed: 11%
Most common jobs
- Business and public service associate professionals: 26%
- Administrative occupations: 13%
- Managers, directors and senior officials: 11%
- Elementary occupations: 8%
- Sales occupations: 7%
- Find their work meaningful: 77%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 54%
Where graduates work (5 years on)
Based on about 510 graduates, across similar courses at this university
- North West: 1%
- West Midlands: 2%
- East of England: 9%
- London: 71%
- South East: 15%
- South West: 1%
Who gets in
Based on about 330 students who started, across similar courses at this university
- A levels: 84%
- Baccalaureate: 2%
- Access course: 1%
- Foundation course: 6%
- Other HE qualification: 7%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
TEF 2023 (whole university): Bronze overall, Bronze for student experience, Bronze for student outcomes.
Modules
- International Business Environment
- Introduction to Accounting and Financial Management
- Introduction to Management Enquiry
- Digital Technology and AI for Business and Management
- Organisational Behaviour and Analysis
- Principles and Practice of Marketing
- Business Analytics
- Creativity, Innovation and Leadership
- Entrepreneurship and Marketing in Business
- Digital Marketing
- Introduction to Programming
- Research Methods in Business and Management
- AI and Digital Transformation
- Creativity and Content Marketing
- Corporate Entrepreneurship and Innovation
- HRM in Context: Resourcing, Performance and Assessment
- Innovation and Knowledge Management
- International Business Strategy
- International Strategic Innovation Management
- Issues and Controversies in Business and Management Project
Questions about this course
How much do graduates of BSc Digital Business Analytics at Brunel University of London earn?
The median salary is £27,000 after 15 months, £27,000 after 3 years, £34,000 after 5 years. After five years the middle half of graduates earn between £26,500 and £46,500.
What do graduates of BSc Digital Business Analytics at Brunel University of London do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Digital Business Analytics at Brunel University of London?
84% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Digital Business Analytics at Brunel University of London?
The typical offer is ABB at A level, or 31 points in the IB. The average entrant had 119 UCAS points.
Is BSc Digital Business Analytics at Brunel University of London accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
How many students continue on BSc Digital Business Analytics at Brunel University of London?
85% of students continued into their second year, and 10% left higher education.