BSc Marketing
About this course
BSc (Hons) in Marketing. Core topics include Data Analysis, Project Management, Accounting, Marketing, Ethics & Professional Practice, and Global & Comparative Perspective. The course includes a Fusion Business Project in the first year and a final-year Marketing Impact Project offering research, portfolio, or consultancy routes. An optional minimum 30-week industry placement is available.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
For 2027 entry: 112–128 UCAS tariff points (A-level grades BBC–ABB) including a minimum of 2 A-levels or equivalent qualifications. We also accept a wide range of vocational qualifications including BTEC Extended Diploma (grade DMM–DDM) and T Levels (Merit).
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Admissions (2022 entry, home applicants)
Offer rate 98%: 302 offers from 308 applications, from the university's Freedom of Information return.
What students say
Based on about 162 final-year students who answered, across similar courses at this university
- Teaching on my course: 80%
- Learning opportunities: 85%
- Assessment and feedback: 82%
- Academic support: 86%
- Organisation and management: 84%
- Learning resources: 86%
- Student voice: 66%
Do students stay on the course?
Based on about 155 students who started, across similar courses at this university
- Continued on course: 84%
- Left higher education: 14%
- Moved to a lower qualification: 2%
Where graduates work (5 years on)
Based on about 245 graduates, across similar courses at this university
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 1%
- East of England: 10%
- London: 30%
- South East: 37%
- South West: 19%
- Wales: 1%
Who gets in
Based on about 130 students who started, across similar courses at this university
- A levels: 93%
- Baccalaureate: 3%
- Other HE qualification: 4%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
TEF 2023 (whole university): Silver overall, Bronze for student experience, Silver for student outcomes.
Modules
- Fundamentals of Business & Management
- Academic & Professional Practice
- Fusion Business Project
- Global Business Environment
- Developing Management Competencies
- Principles of Marketing
- Fundamentals of Digital Marketing
- Responsible Consumer Behaviour and Green Marketing
- Customer Experience (CX) and Relationship Management
- Marketing Research in Action
- Innovation in Marketing
- Globally Responsible Business Practice
- Emerging Technologies and Marketing
- Content Creation
- Consumer Behaviour and Contemporary Issues
- Branding & Integrated Communications
- Global Crisis and Contingency Marketing
- Project Management
- Ethnography and Cultural Intelligence in Marketing
- Business Futures
- Marketing Strategy
- Marketing Impact Project
- Digital Marketing
- International Management
- Fashion Business
- Societal Marketing
Questions about this course
How much do graduates of BSc Marketing at Bournemouth University earn?
The median salary is £28,500 after 3 years, £37,000 after 5 years. After five years the middle half of graduates earn between £30,000 and £46,500. The £37,000 median after five years is £5,500 more than the UK median for Marketing.
Are students happy with the teaching on BSc Marketing at Bournemouth University?
80% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing at Bournemouth University?
The typical offer is BBC at A level. The average entrant had 103 UCAS points.
What is the offer rate for BSc Marketing at Bournemouth University?
98% of home applicants received an offer for 2022 entry: 302 offers from 308 applications, according to the university's Freedom of Information return.
Is BSc Marketing at Bournemouth University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
Does BSc Marketing at Bournemouth University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BSc Marketing at Bournemouth University?
84% of students continued into their second year, and 14% left higher education.