BA Marketing Communications with Public Relations
About this course
BA (Hons) Marketing Communications with Public Relations is an undergraduate degree focusing on promotional strategies, public relations, brand building and media engagement. Core topics include Research Methods, Environmental Analysis, and Ethics & Professional Practice. The course includes a compulsory foundation year and an optional placement year. The foundation year covers academic and professional skills alongside communication projects and media studies. Year 1 introduces the principles of marketing communications, digital essentials, contemporary debates and integrated campaign planning. Year 2 advances into public relations principles, event planning, client-brief campaigns, research ethics, content creation and digital branding. The final year concentrates on strategic management, reputation management and crisis communication, alongside a dissertation and optional modules covering areas such as behavioural psychology, brand meaning, corporate sponsorship, social media management and applied creativity.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
For 2027 entry: 112–128 UCAS tariff points (A-level grades BBC–ABB) including a minimum of 2 A-levels or equivalent qualifications. We also accept a wide range of vocational qualifications including BTEC Extended Diploma (grade DMM–DDM) and T Levels (Merit).
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Admissions (2022 entry, home applicants)
Offer rate 97%: 57 offers from 59 applications, from the university's Freedom of Information return.
What students say
Based on about 23 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 95%
- Learning opportunities: 91%
- Assessment and feedback: 87%
- Academic support: 96%
- Organisation and management: 87%
- Learning resources: 91%
- Student voice: 83%
Do students stay on the course?
Based on about 15 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 70%
- Left higher education: 25%
- Moved to a lower qualification: 5%
Where graduates work (5 years on)
Based on about 70 graduates, across similar courses at this university
- North West: 1%
- West Midlands: 4%
- East of England: 13%
- London: 45%
- South East: 30%
- South West: 7%
Who gets in
Based on about 15 students who started, across similar courses at this university (a small group: a rough guide only)
- A levels: 80%
- Baccalaureate: 5%
- Access course: 5%
- Other HE qualification: 5%
- Other qualifications: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- Recognised by the Chartered Institute of Public Relations (CIPR).
TEF 2023 (whole university): Silver overall, Bronze for student experience, Silver for student outcomes.
Modules
- Academic & Professional Practice
- Collaborative Communication Project
- Media & Current Debates
- Media Work
- Principles of Marketing Communications
- Academic & Professional Skills
- Contemporary Debates in Marketing Communications
- Digital Essentials
- Research in Action 1
- Integrated Marketing Communications
- Principles of Public Relations
- PR Events
- PR Campaigns in Practice
- Research in Action 2
- Content Creation
- Brands & Digital Branding
- Strategic Management for PR
- Reputation Management & Crisis Communication
- Dissertation
- Behavioural Psychology
- Brand Meaning
- Consumer Insights & Thought Leadership
- Corporate Sponsorship
- Persuasion & Influence
- Relationship Marketing
- Social Media Management
- Applied Creativity
- Activism & Communication
Questions about this course
How much do graduates of BA Marketing Communications with Public Relations at Bournemouth University earn?
The median salary is £29,500 after 3 years, £37,000 after 5 years. After five years the middle half of graduates earn between £30,000 and £46,000. The £37,000 median after five years is £5,500 more than the UK median for Marketing.
Are students happy with the teaching on BA Marketing Communications with Public Relations at Bournemouth University?
95% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing Communications with Public Relations at Bournemouth University?
The typical offer is BBC at A level. The average entrant had 109 UCAS points.
What is the offer rate for BA Marketing Communications with Public Relations at Bournemouth University?
97% of home applicants received an offer for 2022 entry: 57 offers from 59 applications, according to the university's Freedom of Information return.
Is BA Marketing Communications with Public Relations at Bournemouth University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Recognised by the Chartered Institute of Public Relations (CIPR).
Does BA Marketing Communications with Public Relations at Bournemouth University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Marketing Communications with Public Relations at Bournemouth University?
70% of students continued into their second year, and 25% left higher education.