BA Marketing Communications with Digital Strategy
About this course
BA (Hons) Marketing Communications with Digital Strategy is an undergraduate marketing and media studies degree focusing on digital communications, consumer culture, and promotional campaign planning. Core topics include Data Analysis, Research Methods, Communication & Writing, and Ethics & Professional Practice. Students can undertake an optional placement year to gain practical workplace experience. The first year introduces the fundamentals through Principles of Marketing Communications, Academic & Professional Skills, Contemporary Debates in Marketing Communications, and Digital Essentials. The second year progresses with Digital Consumer Insights, Digital Media Practices, Media Planning, and Content Creation. The final year focuses on advanced topics via Digital Data Insights, Digital Futures, and a compulsory Dissertation. Optional modules in the final year allow specialisation in areas such as Behavioural Psychology, Brand Meaning, Consumer Insights & Thought Leadership, Corporate Sponsorship, Persuasion & Influence, Relationship Marketing, Social Media Management, Applied Creativity, and Activism & Communication.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
For September 2026 entry: This course requires 104–120 UCAS tariff points (A-level grades BCC–BBB) including a minimum of 2 A-levels or equivalent qualifications. We also accept a wide range of vocational qualifications including BTEC Extended Diploma (grade DMM) and T Levels (Merit). You can use the UCAS calculator to see how your qualifications equate to UCAS tariff points.
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What students say
Based on about 134 final-year students who answered, across similar courses at this university
- Teaching on my course: 70%
- Learning opportunities: 74%
- Assessment and feedback: 75%
- Academic support: 81%
- Organisation and management: 61%
- Learning resources: 85%
- Student voice: 62%
Do students stay on the course?
Based on about 165 students who started, across similar courses at this university
- Continued on course: 86%
- Left higher education: 13%
- Moved to a lower qualification: 1%
Where graduates work (5 years on)
Based on about 290 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 2%
- East of England: 13%
- London: 32%
- South East: 25%
- South West: 23%
Who gets in
Based on about 145 students who started, across similar courses at this university
- A levels: 94%
- Baccalaureate: 1%
- Access course: 1%
- Foundation course: 1%
- Other HE qualification: 3%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
TEF 2023 (whole university): Silver overall, Bronze for student experience, Silver for student outcomes.
Modules
- Principles of Marketing Communications
- Academic & Professional Skills
- Contemporary Debates in Marketing Communications
- Digital Essentials
- Research in Action 1
- Integrated Marketing Communications
- Digital Consumer Insights
- Digital Media Practices
- Media Planning
- Content Creation
- Research in Action 2
- Brands & Digital Branding
- Digital Data Insights
- Digital Futures
- Dissertation
- Behavioural Psychology
- Brand Meaning
- Consumer Insights & Thought Leadership
- Corporate Sponsorship
- Persuasion & Influence
- Relationship Marketing
- Social Media Management
- Applied Creativity
- Activism & Communication
Questions about this course
How much do graduates of BA Marketing Communications with Digital Strategy at Bournemouth University earn?
The median salary is £24,000 after 3 years, £31,500 after 5 years. After five years the middle half of graduates earn between £25,500 and £37,000. The £31,500 median after five years is the same as the UK median for Marketing.
Are students happy with the teaching on BA Marketing Communications with Digital Strategy at Bournemouth University?
70% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing Communications with Digital Strategy at Bournemouth University?
The typical offer is BCC at A level. The average entrant had 108 UCAS points.
Is BA Marketing Communications with Digital Strategy at Bournemouth University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
Does BA Marketing Communications with Digital Strategy at Bournemouth University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Marketing Communications with Digital Strategy at Bournemouth University?
86% of students continued into their second year, and 13% left higher education.