BA Marketing Communications with Advertising
About this course
BA (Hons) in Marketing, covering the principles and practice of marketing communications. Core topics include Research Methods, Ethics & Professional Practice, and Design & Creative Practice. The course offers an optional work placement of four or thirty weeks, and the Advertising Strategy module is aligned with the Institute of Practitioners in Advertising Foundation Certificate. A dissertation in the final year provides the opportunity to research a topic of particular interest.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
For 2027 entry: 112–128 UCAS tariff points (A-level grades BBC–ABB) including a minimum of 2 A-levels or equivalent qualifications. We also accept a wide range of vocational qualifications including BTEC Extended Diploma (grade DMM–DDM) and T Levels (Merit).
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Admissions (2022 entry, home applicants)
Offer rate 97%: 133 offers from 137 applications, from the university's Freedom of Information return.
What students say
Based on about 162 final-year students who answered, across similar courses at this university
- Teaching on my course: 80%
- Learning opportunities: 85%
- Assessment and feedback: 82%
- Academic support: 86%
- Organisation and management: 84%
- Learning resources: 86%
- Student voice: 66%
Do students stay on the course?
Based on about 155 students who started, across similar courses at this university
- Continued on course: 84%
- Left higher education: 14%
- Moved to a lower qualification: 2%
Where graduates work (5 years on)
Based on about 245 graduates, across similar courses at this university
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 1%
- East of England: 10%
- London: 30%
- South East: 37%
- South West: 19%
- Wales: 1%
Who gets in
Based on about 130 students who started, across similar courses at this university
- A levels: 93%
- Baccalaureate: 3%
- Other HE qualification: 4%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Bronze for student experience, Silver for student outcomes.
Modules
- Academic & Professional Media Practice
- Collaborative Communication Project
- Media & Current Debates
- Media Work
- Principles of Marketing Communications
- Academic & Professional Skills
- Contemporary Debates in Marketing Communications
- Digital Essentials
- Research in Action 1
- Integrated Marketing Communications
- Advertising Strategy
- Content Creation
- Creative Practice
- Research in Action 2
- Brands & Digital Branding
- Media Planning
- Campaign Planning for Advertising
- Your Professional Identity
- Dissertation
- Behavioural Psychology
- Brand Meaning
- Consumer Insights & Thought Leadership
- Corporate Sponsorship
- Persuasion & Influence
- Relationship Marketing
- Social Media Management
- Applied Creativity
- Activism & Communication
Questions about this course
How much do graduates of BA Marketing Communications with Advertising at Bournemouth University earn?
The median salary is £28,500 after 3 years, £37,000 after 5 years. After five years the middle half of graduates earn between £30,000 and £46,500. The £37,000 median after five years is £5,500 more than the UK median for Marketing.
Are students happy with the teaching on BA Marketing Communications with Advertising at Bournemouth University?
80% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing Communications with Advertising at Bournemouth University?
The typical offer is BBC at A level. The average entrant had 103 UCAS points.
What is the offer rate for BA Marketing Communications with Advertising at Bournemouth University?
97% of home applicants received an offer for 2022 entry: 133 offers from 137 applications, according to the university's Freedom of Information return.
Is BA Marketing Communications with Advertising at Bournemouth University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing Communications with Advertising at Bournemouth University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Marketing Communications with Advertising at Bournemouth University?
84% of students continued into their second year, and 14% left higher education.