BSc Marketing with Business Analytics
About this course
Bachelor of Science in Marketing with Business Analytics, a marketing degree focused on combining commercial strategy with data analytics. Core topics include Research Methods, Accounting, Marketing, and Entrepreneurship. Students complete a final-year marketing research project and can select from various optional modules. The first year covers foundational concepts through Introduction to Marketing and Communications, Organisations, Management and Entrepreneurship, Accounting, Accountability and Financial Decision-making, and Quantitative Skills for Business. The second year introduces Consumer Behaviour, Data Driven Marketing, Digital Business Models and Transformation, and Research Methods, alongside optional modules such as International Marketing, Marketing and New Technologies, Operations and Supply Chain Management, and Public Relations and Reputation Management. The final year centers on advanced analytical practice through Data Visualization and Consumer Insights, Data Management Strategies and Technologies, Advances in Digital Marketing, and the Marketing Research Project.
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Entry requirements
A Level: AAB Several A Level subjects are excluded for entry including General Studies, Critical Thinking, and Use of Maths.. IB: 6,6,5 32 points overall. BTEC: DDD in Business, Applied Science, or Enterprise and Entrepreneurship
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What students say
Based on about 91 final-year students who answered, across similar courses at this university
- Teaching on my course: 81%
- Learning opportunities: 88%
- Assessment and feedback: 79%
- Academic support: 85%
- Organisation and management: 84%
- Learning resources: 90%
- Student voice: 74%
Do students stay on the course?
Based on about 40 students who started, across similar courses at this university
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 128 graduates who answered, across similar courses at this university
- Working: 66%
- Working and studying: 15%
- Further study: 3%
- Unemployed: 10%
Most common jobs
- Finance Professionals: 31%
- Business and public service associate professionals: 23%
- Administrative occupations: 13%
- Managers, directors and senior officials: 5%
- Sales occupations: 4%
- Find their work meaningful: 83%
- Feel on track for their future plans: 80%
- Use what they learnt on the course: 66%
Where graduates work (5 years on)
Based on about 495 graduates, across similar courses at this university
- North East: 1%
- North West: 7%
- Yorkshire and the Humber: 2%
- East Midlands: 7%
- West Midlands: 30%
- East of England: 8%
- London: 26%
- South East: 12%
- South West: 4%
- Wales: 2%
Who gets in
Based on about 60 students who started, across similar courses at this university
- A levels: 74%
- Baccalaureate: 1%
- A degree: 1%
- Other HE qualification: 4%
- Other qualifications: 20%
- No formal qualifications: 2%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Bronze for student experience, Gold for student outcomes.
Modules
- Introduction to Marketing and Communications
- Organisations, Management and Entrepreneurship
- Accounting, Accountability and Financial Decision-making
- Consumption, Markets and Culture
- Discover Marketing
- Quantitative Skills for Business
- Consumer Behaviour
- Data Driven Marketing
- Digital Business Models and Transformation
- Research Methods
- Marketing Communications
- International Marketing
- Marketing and New Technologies
- Operations and Supply Chain Management
- Public Relations and Reputation Management
- Data Visualization and Consumer Insights
- Data Management Strategies and Technologies
- Advances in Digital Marketing
- Marketing Research Project
Questions about this course
How much do graduates of BSc Marketing with Business Analytics at University of Birmingham earn?
The median salary is £30,000 after 15 months, £35,000 after 3 years, £48,500 after 5 years. After five years the middle half of graduates earn between £34,500 and £62,000. The £48,500 median after five years is £17,000 more than the UK median for Marketing.
What do graduates of BSc Marketing with Business Analytics at University of Birmingham do next?
84% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing with Business Analytics at University of Birmingham?
81% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing with Business Analytics at University of Birmingham?
The typical offer is AAB at A level, or 32 points in the IB. The average entrant had 150 UCAS points.
Does BSc Marketing with Business Analytics at University of Birmingham include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BSc Marketing with Business Analytics at University of Birmingham?
90% of students continued into their second year, and 10% left higher education.