BA Digital Media and Creative Industries
About this course
Bachelor of Arts in Digital Media and Creative Industries, a film studies degree centred on the critical analysis and practical exploration of modern media environments. Core topics include Research Methods. The course includes a compulsory final-year research project. The first year covers foundational principles through modules such as Creative Realisation: Crafting Outputs, Critical Insights in Arts, Media and Society, Introduction to Project Development, and Media History and Technologies. The second year expands into industry practices and cultural contexts with modules including The Business of Creative Industries, Engaging Audiences, Film Genre, and Global Media. The final year allows students to specialise further through options such as Digital Journalism, Directing, Film and Television Authorship, and Inclusive Media and Communication, alongside completing the Digital Media and Creative Industries Research Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A Level: ABB. IB: 6,5,5 including 32 points overall.. BTEC: Extended Diploma: DDD. Equivalents accepted, see below for full information.
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What students say
Based on about 67 final-year students who answered, across similar courses at this university
- Teaching on my course: 91%
- Learning opportunities: 89%
- Assessment and feedback: 88%
- Academic support: 95%
- Organisation and management: 86%
- Learning resources: 92%
- Student voice: 88%
Do students stay on the course?
Based on about 80 students who started, across similar courses at this university
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 11 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 10%
- Further study: 15%
- Unemployed: 5%
Most common jobs
- Artistic, literary and media occupations: 25%
- Teaching and Childcare Support Occupation: 10%
- Sales occupations: 10%
- Media Professionals: 10%
- Managers, directors and senior officials: 5%
Who gets in
Based on about 125 students who started, across similar courses at this university
- A levels: 70%
- A degree: 3%
- Other HE qualification: 7%
- Other qualifications: 18%
- No formal qualifications: 2%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Bronze for student experience, Gold for student outcomes.
Modules
- Creative Realisation: Crafting Outputs
- Critical Insights in Arts, Media and Society
- Introduction to Project Development
- Discover: Creative Industries
- Media History and Technologies
- Storytelling for Audiences
- Leadership in the Creative Industries
- The Business of Creative Industries
- British Theatre
- Engaging Audiences
- Film Genre
- Global Media
- Immersion & Interactivity in Performance
- Media, Culture and Identity
- Popular Performance
- Texts in Rehearsal
- Digital Media and Creative Industries Research Project
- 21st Century British Theatre: New Writing
- Children's Film and Television
- Contemporary Practice
- Digital Journalism
- Directing
- Film and Television Authorship
- Inclusive Media and Communication
- Professional Skills
- Professional Skills - Freelance
Questions about this course
What do graduates of BA Digital Media and Creative Industries at University of Birmingham do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Digital Media and Creative Industries at University of Birmingham?
91% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Media and Creative Industries at University of Birmingham?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 141 UCAS points.
Does BA Digital Media and Creative Industries at University of Birmingham include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Digital Media and Creative Industries at University of Birmingham?
90% of students continued into their second year, and 10% left higher education.