BSc Business Management with Marketing
About this course
Bachelor of Science in Business Management with Marketing, a Business Management and Marketing degree exploring commercial operations and promotional strategies. Core topics include Research Methods, Project Management, Accounting, Marketing, and Entrepreneurship. Students complete a final-year dissertation and have opportunities to study subjects such as supply chain innovation and international human resource management. The first year covers foundational concepts through Introduction to Marketing and Communications, Organisations, Management and Entrepreneurship, Accounting, Accountability and Financial Decision-making, and Economics for Business. The second year examines strategy and analysis with Business Strategy, Research Methods, Responsible Business: Theory and Practice, and Consumer Behaviour, alongside optional choices like Contemporary Capitalism. The final year focuses on advanced commercial topics including Data Visualization and Consumer Insights, Services and Retail Strategy, and a compulsory Dissertation. Optional modules in the final year allow students to explore diverse areas such as Change Management and Small Business and Entrepreneurship.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
IB: 6,6,5 32 points overall. BTEC: DDD in Business, Applied Science, or Enterprise and Entrepreneurship
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What students say
Based on about 105 final-year students who answered
- Teaching on my course: 89%
- Learning opportunities: 89%
- Assessment and feedback: 87%
- Academic support: 90%
- Organisation and management: 94%
- Learning resources: 94%
- Student voice: 87%
Do students stay on the course?
Based on about 155 students who started
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 43 graduates who answered, across similar courses at this university
- Working: 72%
- Working and studying: 7%
- Further study: 4%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 37%
- Administrative occupations: 12%
- Finance Professionals: 11%
- Business, Research and Administrative Professionals: 8%
- Elementary occupations: 6%
- Find their work meaningful: 84%
- Feel on track for their future plans: 81%
- Use what they learnt on the course: 57%
Where graduates work (5 years on)
Based on about 495 graduates, across similar courses at this university
- North East: 1%
- North West: 7%
- Yorkshire and the Humber: 2%
- East Midlands: 7%
- West Midlands: 30%
- East of England: 8%
- London: 26%
- South East: 12%
- South West: 4%
- Wales: 2%
Who gets in
Based on about 250 students who started
- A levels: 58%
- Baccalaureate: 1%
- A degree: 4%
- Other HE qualification: 5%
- Other qualifications: 29%
- No formal qualifications: 3%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Management Accountants (CIMA) for the purpose of exemption from some professional examinations through the Accredited degree accelerated route.
- Accredited by the EFMD Quality Improvement System.
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
TEF 2023 (whole university): Silver overall, Bronze for student experience, Gold for student outcomes.
Modules
- Introduction to Marketing and Communications
- Organisations, Management and Entrepreneurship
- Accounting, Accountability and Financial Decision-making
- Economics for Business
- Discover Management Education and Learning
- Quantitative Skills for Business
- Business Strategy
- Research Methods
- Responsible Business: Theory and Practice
- Consumer Behaviour
- Marketing Communications
- Contemporary Capitalism
- Intermediate Business Economics and the Macroeconomy
- Media, Culture and Production
- Digital Business Models and Transformation
- Project Management
- Data Visualization and Consumer Insights
- Services and Retail Strategy
- Dissertation
- Accounting, Decision-Making and Governance
- Business Strategies in Emerging Economies
- Change Management
- Critical Perspectives on Leadership
- Economics of Strategy, Risk and Globalisation
- Globalisation, Innovation and Competitiveness
- International Business
- Predictive Analytics
- Employment Relations
- Managing in Business-to-Business Markets
- Britain and the EU
- Business, Employment and Economic Policy
- Crisis Management
- Content Production and Creativity
- Organisation Studies: Past, Present and Future
- Small Business and Entrepreneurship
- Data Management Strategies and Technologies
- International Human Resource Management
- Supply Chain Innovation
- Experience Design and Marketing
- Responsible Marketing and Society
Questions about this course
How much do graduates of BSc Business Management with Marketing at University of Birmingham earn?
The median salary is £30,000 after 15 months, £35,000 after 3 years, £48,500 after 5 years. After five years the middle half of graduates earn between £34,500 and £62,000.
What do graduates of BSc Business Management with Marketing at University of Birmingham do next?
83% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Business Management with Marketing at University of Birmingham?
89% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business Management with Marketing at University of Birmingham?
The typical offer is 32 points in the IB. The average entrant had 144 UCAS points.
Is BSc Business Management with Marketing at University of Birmingham accredited?
Yes. Accredited by the Chartered Institute of Management Accountants (CIMA) for the purpose of exemption from some professional examinations through the Accredited degree accelerated route. Accredited by the EFMD Quality Improvement System. Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
How many students continue on BSc Business Management with Marketing at University of Birmingham?
90% of students continued into their second year, and 10% left higher education.