BA Marketing
About this course
BA (Hons) Marketing, combining core marketing principles with data analytics and emerging technologies. Core topics include Data Analysis, Artificial Intelligence & Machine Learning, Accounting, Project Management, and Entrepreneurship. The programme is recognised by the Chartered Institute of Marketing (CIM) and includes the opportunity to work in a student-led marketing agency on live client projects. Students can participate in The Pitch, an annual nationwide marketing competition run by the CIM.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Standard offer: 112 UCAS Tariff points. Learn more about UCAS Tariff points . Accelerate offer: 80 UCAS Tariff points. Find out more about BCU Accelerate . This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below. A Level / AS Level: A Level: 112 UCAS Tariff points / BBC (or equivalent) AS Level: Must be in a different subject to A Levels A maximum of four subjects will be considered Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate): 112 UCAS Tariff points Diploma accepted with one A Level or equivalent level 3 qualifications Extended Certificate accepted with two A Levels or equivalent level 3 qualifications T Level: Merit overall All subjects considered Access to HE Diploma: Pass with 60 credits, 45 credits at level 3 OCR Cambridge Technical qualifications: 112 UCAS Tariff points NCFE CACHE Level 3 qualifications: 112 UCAS Tariff points WJEC Level 3 qualifications: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s) Irish Leaving Certificate (Highers): Minimum of 112 UCAS Tariff points, achieved in five Higher level subjects Scottish Higher / Advanced Higher: 112 UCAS Tariff points from three Advanced Highers (CCD) or two Advanced Highers (CD) plus two Highers (CC) Welsh Baccalaureate: 112 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications AAT Diploma in Accounting: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s) IFS / LIBF in Financial Studies: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s)
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What students say
Based on about 32 final-year students who answered
- Teaching on my course: 95%
- Learning opportunities: 87%
- Assessment and feedback: 93%
- Academic support: 96%
- Organisation and management: 91%
- Learning resources: 87%
- Student voice: 87%
Do students stay on the course?
Based on about 35 students who started
- Continued on course: 90%
- Left higher education: 5%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 10 graduates who answered (a small group: a rough guide only)
- Working: 50%
- Working and studying: 25%
- Unemployed: 15%
Most common jobs
- Business and public service associate professionals: 40%
- Sales occupations: 10%
- Media Professionals: 5%
- Administrative occupations: 5%
- Elementary occupations: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 115 graduates, across similar courses at this university
- North West: 4%
- Yorkshire and the Humber: 2%
- East Midlands: 8%
- West Midlands: 51%
- East of England: 5%
- London: 19%
- South East: 7%
- South West: 3%
Who gets in
Based on about 40 students who started
- A levels: 95%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Gold for student experience, Silver for student outcomes.
Modules
- Design in Marketing
- Introduction to Data Analytics and AI
- Finance for Managers
- Digital Marketing Principles
- Entrepreneurial Thinking
- Marketing Research and Consultancy
- Brand Management and Visual Communications
- Integrated Marketing Communications
- Social Media Marketing and Commerce
- Data Analytics and AI in Practice
- MarTech and Digital Automation
- Live Event Experiences
- Entrepreneurial Feasibility
- Sustainable Marketing
- Digital Marketing Performance and Analytics
- Customer Relationship Management
- Practical Applications of AI in Business
- PR Planning and Reputation Management in the Digital Era
- Sales and Channel Management
- Creative Digital Marketing Professional
- Business Models for Digital Economy
- Management Project
Questions about this course
How much do graduates of BA Marketing at Birmingham City University earn?
The median salary is £26,000 after 15 months, £23,500 after 3 years, £29,000 after 5 years. After five years the middle half of graduates earn between £22,500 and £37,000. The £29,000 median after five years is £2,500 less than the UK median for Marketing.
What do graduates of BA Marketing at Birmingham City University do next?
75% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing at Birmingham City University?
95% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at Birmingham City University?
The typical offer is BBC at A level. The average entrant had 110 UCAS points.
Is BA Marketing at Birmingham City University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Marketing at Birmingham City University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Marketing at Birmingham City University?
90% of students continued into their second year, and 5% left higher education.