BA Fashion Communication
About this course
BA (Hons) Fashion Communication is an undergraduate degree centred on visual design, media and storytelling within the fashion industry. Core topics include Critical & Analytical Thinking. The course culminates in a substantial Final Major Project allowing students to focus on their future career goals. The first year covers foundations through Art Direction for Print and Journalism, Future Thinking and Idea Generation, Visual Storytelling, and Fashion Metaverse, exploring digital film and experimental communication. The second year introduces Art Direction for Branding and Promotion and Fashion Film with Styling, alongside optional modules such as Industry Project and Independent Creative Entrepreneur. The final year focuses on translating design concepts into reality through Craft & Make, alongside Commercialisation & Portfolio Prep.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Standard offer: 112 UCAS Tariff points. Learn more about UCAS Tariff points . Accelerate offer: 80 UCAS Tariff points. Find out more about BCU Accelerate . As creativity is an important part of this course, you are expected to submit a portfolio as part of the selection process. This is your opportunity to show your ideas and skills to our tutors. Our portfolio guidance information includes options for how you can show us your passion for art. If you are not studying a creative subject at Level 3, you can still apply for this course. This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below. A Level / AS Level: A Level: 112 UCAS Tariff points / BBC (or equivalent) AS Level: Must be in a different subject to A Levels A maximum of four subjects will be considered Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate): 112 UCAS Tariff points Diploma accepted with one A Level or equivalent level 3 qualifications Extended Certificate accepted with two A Levels or equivalent level 3 qualifications T Level: Merit overall All subjects accepted but Digital Production, Design and Development and Media, Broadcast and Production preferred. Access to HE Diploma: Pass with 60 credits, 45 credits at level 3 Accepted subjects: Arts, Media, Publishing, Retail, Commercial Enterprise and Business subjects preferred but other subjects also considered OCR Cambridge Technical qualifications: 112 UCAS Tariff points NCFE CACHE Level 3 qualifications: 112 UCAS Tariff points WJEC Level 3 qualifications: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s) Irish Leaving Certificate (Highers): Minimum of 112 UCAS Tariff points, achieved in five Higher level subjects Scottish Higher / Advanced Higher: 112 UCAS Tariff points from three Advanced Highers (CCD) or two Advanced Highers (CD) plus two Highers (CC) Welsh Baccalaureate: 112 UCAS Tariff points. Considered with three A Levels o
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What students say
Based on about 17 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 89%
- Learning opportunities: 86%
- Assessment and feedback: 88%
- Academic support: 89%
- Organisation and management: 82%
- Learning resources: 84%
- Student voice: 89%
Do students stay on the course?
Based on about 30 students who started
- Continued on course: 85%
- Left higher education: 15%
What graduates do next
Based on about 36 graduates who answered, across similar courses at this university
- Working: 72%
- Working and studying: 15%
- Further study: 2%
- Unemployed: 7%
Most common jobs
- Business and public service associate professionals: 40%
- Sales occupations: 10%
- Media Professionals: 5%
- Administrative occupations: 5%
- Artistic, literary and media occupations: 5%
- Find their work meaningful: 60%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 295 graduates, across similar courses at this university
- North East: 2%
- North West: 4%
- Yorkshire and the Humber: 3%
- East Midlands: 12%
- West Midlands: 49%
- East of England: 5%
- London: 15%
- South East: 6%
- South West: 3%
- Wales: 1%
Who gets in
Based on about 35 students who started
- A levels: 90%
- Baccalaureate: 5%
- Access course: 5%
- Other HE qualification: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Gold for student experience, Silver for student outcomes.
Modules
- Art Direction for Print and Journalism
- Future Thinking and Idea Generation
- Visual Storytelling
- Fashion Metaverse
- Art Direction for Branding and Promotion
- Fashion Film with Styling
- Industry Project
- Independent Creative Entrepreneur
- Final Major Project
- Craft & Make
- Commercialisation & Portfolio Prep
Questions about this course
How much do graduates of BA Fashion Communication at Birmingham City University earn?
The median salary is £26,000 after 15 months, £21,500 after 3 years, £27,000 after 5 years. After five years the middle half of graduates earn between £21,500 and £33,000. The £27,000 median after five years is £4,500 less than the UK median for Marketing.
What do graduates of BA Fashion Communication at Birmingham City University do next?
89% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Fashion Communication at Birmingham City University?
89% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Fashion Communication at Birmingham City University?
The typical offer is BBC at A level. The average entrant had 109 UCAS points.
Does BA Fashion Communication at Birmingham City University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Fashion Communication at Birmingham City University?
85% of students continued into their second year, and 15% left higher education.