BA Fashion Business and Promotion with a Foundation Year
About this course
BA (Hons) in Fashion Business and Promotion with a Foundation Year is an undergraduate degree spanning four years full time, focused on the commercial, promotional and strategic sides of the fashion industry. Core topics include Marketing, Critical & Analytical Thinking, and Ethics & Professional Practice. The course includes a compulsory foundation year designed to build confidence and prepare students for degree-level study. The course begins with Year 0, introducing foundational concepts through Understanding Fundamental Processes, Introducing Trends, Brand Development, and Signature Project. Year 1 explores the industry landscape with Fashion Business Context, Fashion Activism: A Catalyst for Change, Buying & Merchandising for the Future, and Global Fashion Spaces: Experiential Retail. Year 2 advances into core areas with Marketing Strategies and Experience Economy, alongside optional modules such as Industry Project and Independent Creative Entrepreneur. The final year culminates in Major Concept Strategy, Creative Realisation, and Self Promotion and Commercialisation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
80 UCAS Tariff points. Learn more about UCAS Tariff points . This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below. A Level / AS Level: A Level: 80 UCAS Tariff points / CDD (or equivalent) AS Level: Must be in a different subject to A Levels A maximum of four subjects will be considered Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate): 80 UCAS Tariff points Diploma accepted with one A Level or equivalent level 3 qualifications Extended Certificate accepted with two A Levels or equivalent level 3 qualifications T Level: Pass overall (C or above on the core) All subjects accepted but Digital Production, Design and Development; Digital Business Services; Media, Broadcast and Production preferred Access to HE Diploma: Pass with 60 credits, 45 credits at level 3 Accepted subjects: Arts, Media and Publishing subjects preferred but other subjects also considered OCR Cambridge Technical qualifications: 80 UCAS Tariff points NCFE CACHE Level 3 qualifications: 80 UCAS Tariff points WJEC Level 3 qualifications: 80 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s) Irish Leaving Certificate (Highers): Minimum of 80 UCAS Tariff points, achieved in five Higher level subjects Scottish Higher / Advanced Higher: 80 UCAS Tariff points from three Advanced Highers (DDD) or two Advanced Highers (DD) plus two Highers (DD) Welsh Baccalaureate: 80 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications UAL Level 3 Extended Diploma: Pass overall Foundation Studies (Art and Design, and Art, Design and Media): Pass overall
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What students say
Based on about 18 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 91%
- Learning opportunities: 92%
- Assessment and feedback: 89%
- Academic support: 98%
- Organisation and management: 93%
- Learning resources: 98%
- Student voice: 90%
Do students stay on the course?
Based on about 20 students who started (a small group: a rough guide only)
- Continued on course: 80%
- Left higher education: 20%
What graduates do next
Based on about 17 graduates who answered (a small group: a rough guide only)
- Working: 85%
- Working and studying: 10%
Most common jobs
- Business and public service associate professionals: 40%
- Media Professionals: 15%
- Administrative occupations: 10%
- Sales occupations: 10%
- Customer service occupations: 10%
- Find their work meaningful: 70%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 630 graduates, across similar courses at this university
- North West: 5%
- Yorkshire and the Humber: 2%
- East Midlands: 12%
- West Midlands: 55%
- East of England: 5%
- London: 10%
- South East: 5%
- South West: 3%
- Wales: 1%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 85%
- Access course: 15%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Gold for student experience, Silver for student outcomes.
Modules
- Understanding Fundamental Processes
- Introducing Trends
- Brand Development
- Signature Project
- Fashion Business Context
- Fashion Activism: A Catalyst for Change
- Buying & Merchandising for the Future
- Global Fashion Spaces: Experiential Retail
- Marketing Strategies
- Experience Economy
- Industry Project
- Independent Creative Entrepreneur
- Major Concept Strategy
- Creative Realisation
- Self Promotion and Commercialisation
Questions about this course
How much do graduates of BA Fashion Business and Promotion with a Foundation Year at Birmingham City University earn?
The median salary is £25,500 after 15 months, £20,000 after 3 years, £25,000 after 5 years. After five years the middle half of graduates earn between £19,500 and £30,500. The £25,000 median after five years is £6,500 less than the UK median for Marketing.
What do graduates of BA Fashion Business and Promotion with a Foundation Year at Birmingham City University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Fashion Business and Promotion with a Foundation Year at Birmingham City University?
91% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Fashion Business and Promotion with a Foundation Year at Birmingham City University?
The typical offer is CDD at A level. The average entrant had 119 UCAS points.
How many students continue on BA Fashion Business and Promotion with a Foundation Year at Birmingham City University?
80% of students continued into their second year, and 20% left higher education.