BA Fashion Business and Promotion
About this course
BA (Hons) in Fashion Business and Promotion, a business and design degree focused on commercial strategies, retail spaces, and promotional practices within the fashion industry. Core topics include Marketing, Critical & Analytical Thinking, and Ethics & Professional Practice. Students can choose to undertake an optional professional placement year between the second and final years of study. The first year introduces foundational concepts through Fashion Business Context, Fashion Activism: A Catalyst for Change, Buying & Merchandising for the Future, and Global Fashion Spaces: Experiential Retail. The second year advances into specialized areas with Marketing Strategies and Experience Economy, alongside optional choices such as Industry Project and Independent Creative Entrepreneur. The final year centers on the execution of major independent work through Major Concept Strategy, Creative Realisation, and Self Promotion and Commercialisation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Standard offer: 112 UCAS Tariff points. Learn more about UCAS Tariff points . Accelerate offer: 80 UCAS Tariff points. Find out more about BCU Accelerate . This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below. A Level / AS Level: A Level: 112 UCAS Tariff points / BBC (or equivalent) AS Level: Must be in a different subject to A Levels A maximum of four subjects will be considered Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate): 112 UCAS Tariff points Diploma accepted with one A Level or equivalent level 3 qualifications Extended Certificate accepted with two A Levels or equivalent level 3 qualifications T Level: Merit overall All subjects accepted but Digital Production, Design and Development; Digital Business Services; Media, Broadcast and Production preferred. Access to HE Diploma: Pass with 60 credits, 45 credits at level 3 Accepted subjects: Arts, Media, Publishing, Retail, Commercial Enterprise and Business subjects preferred but other subjects also considered OCR Cambridge Technical qualifications: 112 UCAS Tariff points NCFE CACHE Level 3 qualifications: 112 UCAS Tariff points WJEC Level 3 qualifications: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s) Irish Leaving Certificate (Highers): Minimum of 112 UCAS Tariff points, achieved in five Higher level subjects Scottish Higher / Advanced Higher: 112 UCAS Tariff points from three Advanced Highers (CCD) or two Advanced Highers (CD) plus two Highers (CC) Welsh Baccalaureate: 112 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications UAL Level 3 Extended Diploma: Merit overall Foundation Studies (Art and Design, and Art, Design and Media): Distinction overall
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What students say
Based on about 22 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 91%
- Learning opportunities: 93%
- Assessment and feedback: 90%
- Academic support: 98%
- Organisation and management: 93%
- Learning resources: 99%
- Student voice: 91%
Do students stay on the course?
Based on about 25 students who started (a small group: a rough guide only)
- Continued on course: 85%
- Left higher education: 15%
What graduates do next
Based on about 17 graduates who answered (a small group: a rough guide only)
- Working: 85%
- Working and studying: 10%
Most common jobs
- Business and public service associate professionals: 40%
- Media Professionals: 15%
- Administrative occupations: 10%
- Sales occupations: 10%
- Customer service occupations: 10%
- Find their work meaningful: 70%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 630 graduates, across similar courses at this university
- North West: 5%
- Yorkshire and the Humber: 2%
- East Midlands: 12%
- West Midlands: 55%
- East of England: 5%
- London: 10%
- South East: 5%
- South West: 3%
- Wales: 1%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 85%
- Access course: 15%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Gold for student experience, Silver for student outcomes.
Modules
- Fashion Business Context
- Fashion Activism: A Catalyst for Change
- Buying & Merchandising for the Future
- Global Fashion Spaces: Experiential Retail
- Marketing Strategies
- Experience Economy
- Industry Project
- Independent Creative Entrepreneur
- Major Concept Strategy
- Creative Realisation
- Self Promotion and Commercialisation
Questions about this course
How much do graduates of BA Fashion Business and Promotion at Birmingham City University earn?
The median salary is £25,500 after 15 months, £20,000 after 3 years, £25,000 after 5 years. After five years the middle half of graduates earn between £19,500 and £30,500. The £25,000 median after five years is £6,500 less than the UK median for Marketing.
What do graduates of BA Fashion Business and Promotion at Birmingham City University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Fashion Business and Promotion at Birmingham City University?
91% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Fashion Business and Promotion at Birmingham City University?
The typical offer is BBC at A level. The average entrant had 119 UCAS points.
Does BA Fashion Business and Promotion at Birmingham City University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Fashion Business and Promotion at Birmingham City University?
85% of students continued into their second year, and 15% left higher education.