BA Events Management
About this course
BA (Hons) in International Tourism Management. Core topics include Data Analysis, Research Methods, Project Management, Accounting, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme features a student-led events agency, Empower, where students work with real clients on live projects. A Crisis Management and Security module examines operational responses to pandemics, terrorism, and crowd-related incidents.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Standard offer: 112 UCAS Tariff points. Learn more about UCAS Tariff points . Accelerate offer: 80 UCAS Tariff points. Find out more about BCU Accelerate . This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below. A Level / AS Level: A Level: 112 UCAS Tariff points / BBC (or equivalent) AS Level: Must be in a different subject to A Levels A maximum of four subjects will be considered Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate): 112 UCAS Tariff points Diploma accepted with one A Level or equivalent level 3 qualifications Extended Certificate accepted with two A Levels or equivalent level 3 qualifications T Level: Merit overall All subjects considered Access to HE Diploma: Pass with 60 credits, 45 credits at level 3 OCR Cambridge Technical qualifications: 112 UCAS Tariff points NCFE CACHE Level 3 qualifications: 112 UCAS Tariff points WJEC Level 3 qualifications: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s) Irish Leaving Certificate (Highers): Minimum of 112 UCAS Tariff points, achieved in five Higher level subjects Scottish Higher / Advanced Higher: 112 UCAS Tariff points from three Advanced Highers (CCD) or two Advanced Highers (CD) plus two Highers (CC) Welsh Baccalaureate: 112 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications AAT Diploma in Accounting: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s) IFS / LIBF in Financial Studies: 112 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s)
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What students say
Based on about 27 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 87%
- Learning opportunities: 86%
- Assessment and feedback: 88%
- Academic support: 98%
- Organisation and management: 91%
- Learning resources: 89%
- Student voice: 88%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 65%
- Left higher education: 15%
- Moved to a lower qualification: 15%
What graduates do next
Based on about 189 graduates who answered, across similar courses at this university
- Working: 70%
- Working and studying: 11%
- Further study: 3%
- Unemployed: 8%
Most common jobs
- Business and public service associate professionals: 22%
- Administrative occupations: 18%
- Elementary occupations: 8%
- Managers, directors and senior officials: 7%
- Sales occupations: 7%
- Find their work meaningful: 77%
- Feel on track for their future plans: 66%
- Use what they learnt on the course: 52%
Where graduates work (5 years on)
Based on about 1,010 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 7%
- West Midlands: 65%
- East of England: 4%
- London: 14%
- South East: 5%
- South West: 1%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 90%
- Access course: 5%
- Other qualifications: 5%
Accreditation & quality ratings
- Accredited by the Chartered Management Institute (CMI).
TEF 2023 (whole university): Silver overall, Gold for student experience, Silver for student outcomes.
Modules
- Marketing Principles and Practice
- Event Skills
- Entrepreneurial Thinking
- Finance for Managers
- Creative Events
- Sustainable Supplier Networks for Events
- Methods in Research and Project Management
- Live Event Experiences
- Data Analytics and AI in Practice
- Entrepreneurial Feasibility
- Social Media Marketing and Commerce
- Advertising and PR - Principles and Practice
- Managing Emotions in the Events Industry
- Crisis Management and Security
- Strategic Management
- Tourism and Competitive Socialisation
- Business Models for Digital Economy
- Event Bidding and Legal Contracts
- Sales and Channel Management
Questions about this course
How much do graduates of BA Events Management at Birmingham City University earn?
The median salary is £26,000 after 15 months, £23,000 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £22,500 and £36,000. The £27,500 median after five years is £1,000 more than the UK median for Tourism, transport and travel.
What do graduates of BA Events Management at Birmingham City University do next?
84% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Events Management at Birmingham City University?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Events Management at Birmingham City University?
The typical offer is BBC at A level. The average entrant had 121 UCAS points.
Is BA Events Management at Birmingham City University accredited?
Yes. Accredited by the Chartered Management Institute (CMI).
Does BA Events Management at Birmingham City University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Events Management at Birmingham City University?
65% of students continued into their second year, and 15% left higher education.