BA Digital Marketing
About this course
BA (Hons) Digital Marketing, a marketing degree focused on digital campaigns, media planning, and professional agency practice. Core topics include Research Methods, Project Management, Marketing, and Ethics & Professional Practice. This is a two-year fast-track course delivered at the City Centre Campus using production studios. The first year covers foundational agency work through Audiences and Brand Development, Research Methodologies, Planning and Strategy, Collaborative Practice – Developing and Pitching, and Collaborative Practice – Production. The second year advances into specialized campaign work via Methodologies for Digital Marketing Campaigns, Content Marketing, Professional Practice, and culminates in a sustained Major Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Standard offer: 120 UCAS Tariff points. Learn more about UCAS Tariff points . Accelerate offer: 80 UCAS Tariff points. Find out more about BCU Accelerate . This course does not require evidence of GCSE qualifications. Please see A Level, BTEC and other level 3 requirements below. A Level / AS Level: A Level: 120 UCAS Tariff points / BBB (or equivalent) AS Level: Must be in a different subject to A Levels A maximum of four subjects will be considered Pearson BTEC (Diploma / Extended Diploma/ Extended Certificate): 120 UCAS Tariff points Diploma accepted with one A Level or equivalent level 3 qualifications Extended Certificate accepted with two A Levels or equivalent level 3 qualifications T Level: Merit overall All subjects accepted but Craft and Design and Media, Broadcast and Production preferred Access to HE Diploma: Pass with 60 credits. At least 45 credits at level 3 with 30 credits at Merit or Distinction Accepted subjects: Information, Communication Technology and Business subjects preferred but other subjects also considered OCR Cambridge Technical qualifications: 120 UCAS Tariff points NCFE CACHE Level 3 qualifications: 120 UCAS Tariff points WJEC Level 3 qualifications: 120 UCAS Tariff points Considered with two A Levels or equivalent level 3 qualification(s) Irish Leaving Certificate (Highers): Minimum of 120 UCAS Tariff points, achieved in five Higher level subjects Scottish Higher / Advanced Higher: 120 UCAS Tariff points from three Advanced Highers (CCC) or two Advanced Highers (CC) plus two Highers (CC) Welsh Baccalaureate: 120 UCAS Tariff points. Considered with three A Levels or equivalent level 3 qualifications UAL Level 3 Extended Diploma: Merit overall Foundation Studies (Art and Design, and Art, Design and Media): Considered with a maximum of three other level 3 qualifications to obtain 120 points
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What students say
Based on about 47 final-year students who answered
- Teaching on my course: 90%
- Learning opportunities: 94%
- Assessment and feedback: 90%
- Academic support: 95%
- Organisation and management: 84%
- Learning resources: 91%
- Student voice: 95%
Do students stay on the course?
Based on about 45 students who started
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 36 graduates who answered, across similar courses at this university
- Working: 72%
- Working and studying: 13%
- Further study: 1%
- Unemployed: 8%
Most common jobs
- Business and public service associate professionals: 40%
- Sales occupations: 10%
- Administrative occupations: 5%
- Media Professionals: 5%
- Artistic, literary and media occupations: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 115 graduates, across similar courses at this university
- North West: 4%
- Yorkshire and the Humber: 2%
- East Midlands: 8%
- West Midlands: 51%
- East of England: 5%
- London: 19%
- South East: 7%
- South West: 3%
Who gets in
Based on about 65 students who started
- A levels: 84%
- Baccalaureate: 3%
- Access course: 6%
- A degree: 2%
- Other HE qualification: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Gold for student experience, Silver for student outcomes.
Modules
- Audiences and Brand Development
- Research Methodologies
- Planning and Strategy
- Collaborative Practice – Developing and Pitching
- Collaborative Practice – Production
- Methodologies for Digital Marketing Campaigns
- Content Marketing
- Professional Practice
- Major Project
Questions about this course
How much do graduates of BA Digital Marketing at Birmingham City University earn?
The median salary is £26,000 after 15 months, £23,500 after 3 years, £29,000 after 5 years. After five years the middle half of graduates earn between £22,500 and £37,000. The £29,000 median after five years is £2,500 less than the UK median for Marketing.
What do graduates of BA Digital Marketing at Birmingham City University do next?
87% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Digital Marketing at Birmingham City University?
90% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Marketing at Birmingham City University?
The typical offer is BBB at A level. The average entrant had 113 UCAS points.
How many students continue on BA Digital Marketing at Birmingham City University?
90% of students continued into their second year, and 10% left higher education.