BA Marketing
About this course
BA (Hons) Marketing, combining marketing with creative practice and global business perspectives. Core topics include marketing, entrepreneurship, design and creative practice, and global and comparative perspective. The course includes an optional professional placement year and offers an additional qualification from the Chartered Institute of Marketing (CIM). Modules such as AI Communications and Immersive Media explore emerging marketing technologies.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below: A Level – grades BBB-BCC. No specific subject required. BTEC – Extended Diploma grades from Distinction Distinction Merit (DDM) to Distinction Merit Merit (DMM). No specific subject required. T Levels – grade Merit. No specific subject required. International Baccalaureate – a minimum of 32 points. Access to HE courses – Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, at Merit or higher). No specific subject required. If you don’t meet the entry requirements above, we may be able to accept your prior learning or experience from outside of formal education. See our Accreditation of Prior Learning (APL) page to learn more. English Language Requirements for International and EU Applicants IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.
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What students say
Based on about 12 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 92%
- Learning opportunities: 91%
- Assessment and feedback: 79%
- Academic support: 77%
- Organisation and management: 60%
- Learning resources: 96%
- Student voice: 89%
Do students stay on the course?
Based on about 30 students who started
- Continued on course: 55%
- Left higher education: 45%
Where graduates work (5 years on)
Based on about 45 graduates, across similar courses at this university
- West Midlands: 5%
- East of England: 5%
- London: 5%
- South East: 35%
- South West: 40%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 100%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- The Business Environment
- Principles of Marketing in the Digital Age
- Managing Data
- Brand Management and Communications
- Economics and Globalisation
- Design Thinking for Enterprise
- Digital Marketing Essentials
- Creativity for Business
- Global communication strategies
- Digital storytelling
- Entrepreneurship
- Marketing in Practice
- Promotional Media
- Influencers and contemporary celebrity
- International Business
- Work Placement
- Professional Placement Year
- Immersive Media
- Sustainable Marketing
- International Marketing
- Cross-Cultural Management in International Business
- Marketing Project
- Successful Freelancing
- AI Communications
- Digital Content Strategy
- New Trends in Management
- Creating and Hosting Festivals and Events
- Entertainment, Media and IP Law
Questions about this course
How much do graduates of BA Marketing at Bath Spa University earn?
The median salary is £24,000 after 3 years, £30,500 after 5 years. After five years the middle half of graduates earn between £25,000 and £38,500. The £30,500 median after five years is £1,000 less than the UK median for Marketing.
Are students happy with the teaching on BA Marketing at Bath Spa University?
92% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at Bath Spa University?
The typical offer is BBB at A level, or 32 points in the IB. The average entrant had 109 UCAS points.
How many students continue on BA Marketing at Bath Spa University?
55% of students continued into their second year, and 45% left higher education.