BA Fashion Marketing and Management
About this course
BA (Hons) Marketing, focused on fashion marketing and management. Core topics include marketing, entrepreneurship, and design and creative practice. Students can opt for a four-year full-time route that includes a professional placement year. Optional accreditation from the Chartered Institute of Marketing is available, and a fashion marketing and management project is completed in the final year.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below: A Level – grades BBB-BCC. No specific subject required. BTEC – Extended Diploma grades from Distinction Distinction Merit (DDM) to Distinction Merit Merit (DMM). No specific subject required. T Levels – grade Merit. No specific subject required. International Baccalaureate – a minimum of 32 points. Access to HE courses – Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, at Merit or higher). No specific subject required. If you don’t meet the entry requirements above, we may be able to accept your prior learning or experience from outside of formal education. See our Accreditation of Prior Learning (APL) page to learn more. English Language Requirements for International and EU Applicants IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.
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What students say
Based on about 9 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 75%
- Learning opportunities: 77%
- Assessment and feedback: 69%
- Academic support: 85%
- Organisation and management: 73%
- Learning resources: 90%
- Student voice: 69%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 75%
- Left higher education: 20%
- Moved to a lower qualification: 5%
Where graduates work (5 years on)
Based on about 45 graduates, across similar courses at this university
- West Midlands: 5%
- East of England: 5%
- London: 5%
- South East: 35%
- South West: 40%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 95%
- Other HE qualification: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Fashion Marketing
- Fashion Brand Management
- Fashion Product Development
- The Business Environment
- Managing Data
- Wicked Problems: The Complexity of Critical Design Thinking.
- Fashion Buying and Retailing
- Fashion Consumer Insights
- Digital Marketing Essentials
- Career Development and Networking in Fashion
- Critical Design Thinking and Contemporary Issues.
- Entrepreneurship
- Global Communication Strategies
- Festivals and Events Management.
- Fashion Marketing and Management Project
- Fashion Futures
- Fixing Fashion: Sustainability and Solutions.
- Exhibitions and Public Audiences
- Organisational Strategy
- New Trends in Management.
Questions about this course
How much do graduates of BA Fashion Marketing and Management at Bath Spa University earn?
The median salary is £24,000 after 3 years, £30,500 after 5 years. After five years the middle half of graduates earn between £25,000 and £38,500. The £30,500 median after five years is £1,000 less than the UK median for Marketing.
Are students happy with the teaching on BA Fashion Marketing and Management at Bath Spa University?
75% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Fashion Marketing and Management at Bath Spa University?
The typical offer is BBB at A level, or 32 points in the IB. The average entrant had 121 UCAS points.
How many students continue on BA Fashion Marketing and Management at Bath Spa University?
75% of students continued into their second year, and 20% left higher education.