BSc Psychology and Marketing
About this course
BSc (Hons) in Psychology and Marketing, combining the study of human behaviour with marketing. Core topics include Data Analysis, Research Methods, Accounting, Marketing, Human Behaviour, and Entrepreneurship. The degree holds dual accreditation from the British Psychological Society and the Chartered Institute of Marketing. Students can complete a placement year and undertake a supervised final-year project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BCC - CCD
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What students say
Based on about 11 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 75%
- Learning opportunities: 76%
- Assessment and feedback: 87%
- Academic support: 96%
- Organisation and management: 86%
- Learning resources: 93%
- Student voice: 79%
Do students stay on the course?
Based on about 30 students who started
- Continued on course: 95%
- Left higher education: 5%
What graduates do next
Based on about 31 graduates who answered, across similar courses at this university
- Working: 82%
- Working and studying: 4%
- Further study: 2%
- Unemployed: 7%
Most common jobs
- Business and public service associate professionals: 22%
- Administrative occupations: 11%
- Welfare and housing associate professionals: 10%
- Teaching and Childcare Support Occupation: 8%
- Therapy professionals: 6%
- Find their work meaningful: 75%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 35%
Where graduates work (5 years on)
Based on about 45 graduates, across similar courses at this university
- North West: 5%
- East Midlands: 10%
- West Midlands: 40%
- East of England: 5%
- London: 20%
- South East: 15%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 95%
- Baccalaureate: 5%
Accreditation & quality ratings
- Accredited against the requirements for the Graduate Basis for Chartered Membership (GBC) of the British Psychological Society (BPS).
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Gold for student outcomes.
Modules
- Key Skills in Psychology I
- Key Skills in Psychology II
- Biological and Cognitive Psychology
- Developmental and Social Psychology
- Marketing Principles
- Law, Economics and Accounting for Marketers
- Marketing Communications
- Consumer Behaviour
- Applied Psychology and Professional Skills
- Research Methods and Data Analysis
- Individual Differences and Personality
- Cognition and Cognitive Neuropsychology
- Stakeholder Relations Management
- Services Marketing & Management
- Market Research
- Digital Analytics
- Placement year
- Final Year Project
- Critical Social Psychology
- Child Development
- Marketing Strategy
- Ethical and Sustainable Marketing
- Strategic Brand Management
- Strategic Sales Management
- Retail Management
- Enterprise and Entrepreneurship for Marketing
Questions about this course
How much do graduates of BSc Psychology and Marketing at Aston University earn?
The median salary is £28,000 after 15 months, £28,500 after 3 years, £40,000 after 5 years. After five years the middle half of graduates earn between £30,500 and £48,500. The £40,000 median after five years is £12,500 more than the UK median for Psychology.
What do graduates of BSc Psychology and Marketing at Aston University do next?
87% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Psychology and Marketing at Aston University?
75% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Psychology and Marketing at Aston University?
The typical offer is BCC at A level. The average entrant had 124 UCAS points.
Is BSc Psychology and Marketing at Aston University accredited?
Yes. Accredited against the requirements for the Graduate Basis for Chartered Membership (GBC) of the British Psychological Society (BPS). Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Psychology and Marketing at Aston University include a placement year or year abroad?
The course has a compulsory placement year and an optional year abroad.
How many students continue on BSc Psychology and Marketing at Aston University?
95% of students continued into their second year, and 5% left higher education.