BSc Marketing
About this course
BSc (Hons) Marketing, covering the principles and practice of marketing in business. Core topics include Accounting, Marketing, and Entrepreneurship. This four-year programme includes an integrated placement year for industry experience. It is delivered by Aston Business School, which holds triple-crown accreditation from AACSB, AMBA and EQUIS.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BCC - CCD
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What students say
Based on about 29 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 89%
- Learning opportunities: 88%
- Assessment and feedback: 92%
- Academic support: 93%
- Organisation and management: 89%
- Learning resources: 91%
- Student voice: 76%
Do students stay on the course?
Based on about 70 students who started
- Continued on course: 94%
- Left higher education: 3%
- Moved to a lower qualification: 3%
What graduates do next
Based on about 28 graduates who answered (a small group: a rough guide only)
- Working: 80%
- Working and studying: 5%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 55%
- Administrative occupations: 10%
- Media Professionals: 5%
- Elementary occupations: 5%
- Finance Professionals: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 35%
Where graduates work (5 years on)
Based on about 45 graduates, across similar courses at this university
- North West: 5%
- East Midlands: 10%
- West Midlands: 40%
- East of England: 5%
- London: 20%
- South East: 15%
Who gets in
Based on about 85 students who started
- A levels: 83%
- Foundation course: 5%
- A degree: 1%
- Other HE qualification: 4%
- Other qualifications: 2%
- No formal qualifications: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Gold for student outcomes.
Modules
- Marketing Principles
- Essential Skills for Marketers
- Consumer Behaviour
- Marketing Communications
- Content Marketing
- Law, Economics and Accounting for Marketers
- Foundations of Business Analytics
- User Experience Design
- Market Research
- Services Marketing and Management
- Stakeholder Relations Management
- Digital Analytics
- Digital and Social Media Marketing
- Influencer Marketing
- Doing e-Business
- Sports Marketing
- Events Management
- B2B Marketing and Sales
- Language in the News Media
- Integrated Placement Year
- Marketing Strategy
- Strategic Management
- Digital Innovation for Marketing
- Ethical and Sustainable Marketing
- Strategic Brand Management
- International Marketing
- Retail Management
- Strategic Sales Management
- Enterprise and Entrepreneurship for Marketing
- Leadership and Management Communications
- Multimodal Communication
Questions about this course
How much do graduates of BSc Marketing at Aston University earn?
The median salary is £28,000 after 15 months, £28,500 after 3 years, £40,000 after 5 years. After five years the middle half of graduates earn between £30,500 and £48,500. The £40,000 median after five years is £8,500 more than the UK median for Marketing.
What do graduates of BSc Marketing at Aston University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing at Aston University?
89% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing at Aston University?
The typical offer is BCC at A level. The average entrant had 121 UCAS points.
Is BSc Marketing at Aston University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Marketing at Aston University include a placement year or year abroad?
The course has a compulsory placement year and an optional year abroad.
How many students continue on BSc Marketing at Aston University?
94% of students continued into their second year, and 3% left higher education.