BSc Business Analytics
About this course
BSc (Hons) in Applied Data Science. Core topics include Programming, Data Analysis, Statistics, Project Management, and Accounting. The first year covers general business studies, with specialisation in business analytics and analytical techniques from the second year onwards. An integrated placement year is included.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
What students say
Based on about 7 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 85%
- Learning opportunities: 82%
- Assessment and feedback: 82%
- Academic support: 83%
- Organisation and management: 83%
- Learning resources: 86%
- Student voice: 64%
Do students stay on the course?
Based on about 20 students who started (a small group: a rough guide only)
- Continued on course: 100%
What graduates do next
Based on about 6 graduates who answered (a small group: a rough guide only)
- Working: 80%
- Working and studying: 10%
- Unemployed: 10%
Most common jobs
- Information Technology Professionals: 51%
- Science, engineering and technology associate professionals: 9%
- Business and public service associate professionals: 9%
- Sales occupations: 4%
- Elementary occupations: 4%
- Find their work meaningful: 71%
- Feel on track for their future plans: 63%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 150 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 7%
- West Midlands: 58%
- East of England: 3%
- London: 15%
- South East: 10%
- South West: 2%
- Wales: 1%
- Scotland: 1%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 85%
- Foundation course: 10%
- No formal qualifications: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Gold for student outcomes.
Modules
- Introductory Accounting for Business
- Mathematics for Economics
- Information Technology in Business
- Introduction to Marketing Management
- Principles of Operations Management
- Statistics for Economics
- Principles of Macroeconomics
- Principles of Microeconomics
- Optimisation and Decision Analytics
- Business Analytics in Practice
- Data Visualisation
- Programming for Data Analytics
- Project Management
- Digital Strategies for the Modern Enterprise
- Digital Marketing
- International Business and Development
- Strategic Finance
- Agile Practices in IT and Management
- Cloud Computing for Business
- Digital Analytics
- Business Excellence
- User Experience Design
- Enterprise System
- Developing Talent in Organisations
- Integrated Placement Year
- The Consulting Challenge
- Strategic Management and Innovation
- Performance and Efficiency Analytics
- Applied Data Mining and Exploration
- Governance, Ethics and Sustainability
- International Finance
- Digital Innovation for Marketing
- Business Ethics
- Critical Issues and Decision Making in HR
- Responsible Leadership
- Technology and Practice of eCommerce
Questions about this course
How much do graduates of BSc Business Analytics at Aston University earn?
The median salary is £30,000 after 15 months, £33,000 after 3 years, £40,500 after 5 years. After five years the middle half of graduates earn between £33,000 and £50,000. The £40,500 median after five years is £7,500 more than the UK median for Information systems.
What do graduates of BSc Business Analytics at Aston University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Business Analytics at Aston University?
85% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business Analytics at Aston University?
The typical offer is BCC at A level. The average entrant had 125 UCAS points.
Does BSc Business Analytics at Aston University include a placement year or year abroad?
The course has a compulsory placement year and an optional year abroad.
How many students continue on BSc Business Analytics at Aston University?
100% of students continued into their second year, and 0% left higher education.