BSc Marketing / Modern Languages
About this course
BSc in Marketing / Modern Languages, a combined undergraduate degree encompassing core business disciplines alongside language and cultural studies. Core topics include Data Analysis, Accounting, Marketing. The course includes a compulsory year abroad spent in a country related to the chosen language. The first year covers introductory business principles with compulsory modules including Fundamentals of Management and Business and Marketing Principles and Contemporary Practice, alongside optional language choices. The second year focuses on consumer behaviour through compulsory modules such as Consumer and Buyer Behaviour and Marketing Management. The final fourth year advances commercial skills with compulsory modules including Digital Marketing and Marketing and Digital Marketing Communication. Optional modules throughout the programme allow specialisation in advanced language acquisition, strategic leadership, and specialized marketing areas.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBB-BCC IB: 30-28
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What students say
Based on about 9 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 98%
- Learning opportunities: 95%
- Assessment and feedback: 90%
- Academic support: 96%
- Organisation and management: 92%
- Learning resources: 88%
- Student voice: 92%
Do students stay on the course?
Based on about 15 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 100%
What graduates do next
Based on about 11 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 55%
- Working and studying: 15%
- Unemployed: 15%
Most common jobs
- Finance Professionals: 35%
- Sales occupations: 10%
- Secretarial and related occupations: 10%
- Managers, directors and senior officials: 10%
- Skilled trades occupations: 10%
- Find their work meaningful: 80%
- Feel on track for their future plans: 60%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 190 graduates, across similar courses at this university
- North West: 7%
- Yorkshire and the Humber: 5%
- East Midlands: 3%
- West Midlands: 18%
- East of England: 6%
- London: 10%
- South East: 7%
- South West: 10%
- Wales: 33%
- Scotland: 1%
- Northern Ireland: 1%
Who gets in
Based on about 15 students who started, across similar courses at this university (a small group: a rough guide only)
- A levels: 100%
Modules
- Fundamentals of Management and Business
- Marketing Principles and Contemporary Practice
- Data Analytics
- Exploring German Cultural Identity
- Fundamentals of Accounting and Finance
- Hispanic Civilization
- Introduction to European Film
- Introduction to French Studies
- Language, Culture, and Identity in Europe
- Study and Research Skills in Modern Languages
- Understanding the Economy
- French Language (Beginners)
- French Language (Non-Beginners)
- German Language (Beginners)
- German Language (Non-Beginners)
- Italian Language (Beginners)
- Spanish Language (Beginners)
- Spanish Language (Non-Beginners)
- Consumer and Buyer Behaviour
- Marketing Management
- French Language (Intermediate)
- German Language (Intermediate)
- Italian Language (Intermediate)
- Spanish Language (Intermediate)
- Applied Brand Management
- Marketing: Business Relationships and Customer Experience
- Contemporary German Politics
- Cuba in Revolution
- German-speaking Refugees from National Socialism in the UK
- Introduction to Historical Linguistics: Languages in Europe
- Littérature fantastique, 18e-20e siècles / Fantastic literature, 18th-20th centuries
- Rethinking late 20th Century Italy
- Spanish American Cinema
- Spanish Cinema ii: New Tendencies
- The Language of German Drama
- The Spanish Avant-Garde
- Voyage Et Litterature En France / Travel and Literature in France
- Digital Marketing
- Marketing and Digital Marketing Communication
- Strategic Leadership
- Tourism Marketing
- French Language (Advanced)
- German Language (Advanced)
- Italian Language (Advanced)
- Spanish Language (Advanced)
- Contemporary German Politics
- Cuba in Revolution
- German-speaking Refugees from National Socialism in the UK
- Introduction to Historical Linguistics: Languages in Europe
- Littérature fantastique, 18e-20e siècles / Fantastic literature, 18th-20th centuries
- Reading Late 19th Century Literature
- Rethinking late 20th Century Italy
- Spanish Cinema ii: New Tendencies
- The Language of German Drama
- Voyage Et Litterature En France / Travel and Literature in France
Questions about this course
How much do graduates of BSc Marketing / Modern Languages at Aberystwyth University earn?
The median salary is £27,000 after 15 months, £20,000 after 3 years, £24,500 after 5 years. After five years the middle half of graduates earn between £19,500 and £30,000. The £24,500 median after five years is £7,000 less than the UK median for Marketing.
What do graduates of BSc Marketing / Modern Languages at Aberystwyth University do next?
70% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing / Modern Languages at Aberystwyth University?
98% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing / Modern Languages at Aberystwyth University?
The typical offer is BBB at A level. The average entrant had 124 UCAS points.
Does BSc Marketing / Modern Languages at Aberystwyth University include a placement year or year abroad?
The course has a compulsory year abroad.
How many students continue on BSc Marketing / Modern Languages at Aberystwyth University?
100% of students continued into their second year, and 0% left higher education.