BSc Marketing
About this course
BSc in Marketing, grounded in data analysis and accounting. Core topics include Data Analysis, Accounting, and Marketing. The programme holds Chartered Institute of Marketing (CIM) accreditation, offering exemptions from 50% of CIM Professional Diplomas on graduation. Over 75% of full-time teaching staff hold doctorates.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBB-CCC IB: 30-26
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What students say
Based on about 11 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 92%
- Learning opportunities: 92%
- Assessment and feedback: 92%
- Academic support: 100%
- Organisation and management: 92%
- Learning resources: 95%
- Student voice: 86%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 7 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 50%
- Working and studying: 10%
- Unemployed: 20%
Most common jobs
- Finance Professionals: 35%
- Sales occupations: 10%
- Secretarial and related occupations: 10%
- Managers, directors and senior officials: 10%
- Skilled trades occupations: 10%
- Find their work meaningful: 80%
- Feel on track for their future plans: 80%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 185 graduates, across similar courses at this university
- North West: 9%
- Yorkshire and the Humber: 1%
- East Midlands: 6%
- West Midlands: 22%
- East of England: 3%
- London: 7%
- South East: 9%
- South West: 4%
- Wales: 39%
- Northern Ireland: 1%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 85%
- Foundation course: 10%
- Other HE qualification: 10%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modules
- Data Analytics
- Fundamentals of Accounting and Finance
- Fundamentals of Management and Business
- Understanding the Economy
- Marketing Principles and Contemporary Practice
- Applied Brand Management
- Consumer and Buyer Behaviour
- Marketing Management
- Marketing: Business Relationships and Customer Experience
- Digital Marketing
- Global Marketing
- Marketing and Digital Marketing Communication
- Strategic Leadership
Questions about this course
How much do graduates of BSc Marketing at Aberystwyth University earn?
The median salary is £25,500 after 15 months, £23,000 after 3 years, £28,500 after 5 years. After five years the middle half of graduates earn between £23,000 and £35,500. The £28,500 median after five years is £3,000 less than the UK median for Marketing.
What do graduates of BSc Marketing at Aberystwyth University do next?
60% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing at Aberystwyth University?
92% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing at Aberystwyth University?
The typical offer is BBB at A level. The average entrant had 109 UCAS points.
Is BSc Marketing at Aberystwyth University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
How many students continue on BSc Marketing at Aberystwyth University?
90% of students continued into their second year, and 10% left higher education.