BSc Digital Marketing
About this course
BSc in Marketing, covering digital and traditional marketing disciplines. Core topics include Programming, Data Analysis, Research Methods, Accounting, and Marketing. The course spans three years, with a dissertation project in the final year. The programme is a CIM Graduate Gateway Centre, allowing students to study towards a CIM qualification or gain module exemptions.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBB-CCC IB: 30-26
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 18 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 86%
- Learning opportunities: 85%
- Assessment and feedback: 82%
- Academic support: 100%
- Organisation and management: 92%
- Learning resources: 91%
- Student voice: 77%
Do students stay on the course?
Based on about 15 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 80%
- Left higher education: 20%
What graduates do next
Based on about 7 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 50%
- Working and studying: 10%
- Unemployed: 20%
Most common jobs
- Finance Professionals: 35%
- Sales occupations: 10%
- Secretarial and related occupations: 10%
- Managers, directors and senior officials: 10%
- Skilled trades occupations: 10%
- Find their work meaningful: 80%
- Feel on track for their future plans: 80%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 185 graduates, across similar courses at this university
- North West: 9%
- Yorkshire and the Humber: 1%
- East Midlands: 6%
- West Midlands: 22%
- East of England: 3%
- London: 7%
- South East: 9%
- South West: 4%
- Wales: 39%
- Northern Ireland: 1%
Who gets in
Based on about 20 students who started, across similar courses at this university (a small group: a rough guide only)
- A levels: 80%
- Other HE qualification: 5%
- No formal qualifications: 15%
Modules
- Data Analytics
- Fundamentals of Accounting and Finance
- Fundamentals of Management and Business
- Marketing Principles and Contemporary Practice
- Understanding the Economy
- Web Development and Information Security
- Programming for the Web
- Web Design and the User Experience
- Applied Brand Management
- Consumer and Buyer Behaviour
- Marketing Management
- Research Methods
- Digital Marketing
- Dissertation
- Global Marketing
- Marketing and Digital Marketing Communication
- Strategic Leadership
Questions about this course
How much do graduates of BSc Digital Marketing at Aberystwyth University earn?
The median salary is £25,500 after 15 months, £23,000 after 3 years, £28,500 after 5 years. After five years the middle half of graduates earn between £23,000 and £35,500. The £28,500 median after five years is £3,000 less than the UK median for Marketing.
What do graduates of BSc Digital Marketing at Aberystwyth University do next?
60% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Digital Marketing at Aberystwyth University?
86% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Digital Marketing at Aberystwyth University?
The typical offer is BBB at A level. The average entrant had 100 UCAS points.
How many students continue on BSc Digital Marketing at Aberystwyth University?
80% of students continued into their second year, and 20% left higher education.