BA Digital Marketing and Business Management
What students say
Based on about 11 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 87%
- Learning opportunities: 86%
- Assessment and feedback: 85%
- Academic support: 88%
- Organisation and management: 76%
- Learning resources: 94%
- Student voice: 75%
Do students stay on the course?
Based on about 25 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 80%
- Left higher education: 10%
- Moved to a lower qualification: 10%
What graduates do next
Based on about 14 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 90%
- Working and studying: 5%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 20%
- Managers, directors and senior officials: 15%
- Administrative occupations: 10%
- Sales occupations: 10%
- Research and Development (RandD) and Other Research Professionals: 10%
- Find their work meaningful: 75%
- Feel on track for their future plans: 75%
- Use what they learnt on the course: 40%
Where graduates work (5 years on)
Based on about 15 graduates, across similar courses at this university (a small group: a rough guide only)
- East Midlands: 5%
- London: 25%
- Scotland: 70%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 55%
- Other HE qualification: 45%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Questions about this course
How much do graduates of BA Digital Marketing and Business Management at Abertay University earn?
The median salary is £28,000 after 15 months, £21,500 after 3 years, £28,000 after 5 years. After five years the middle half of graduates earn between £23,500 and £35,000. The £28,000 median after five years is £3,500 less than the UK median for Marketing.
What do graduates of BA Digital Marketing and Business Management at Abertay University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Digital Marketing and Business Management at Abertay University?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Marketing and Business Management at Abertay University?
The average entrant had 156 UCAS points.
Is BA Digital Marketing and Business Management at Abertay University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Digital Marketing and Business Management at Abertay University include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Digital Marketing and Business Management at Abertay University?
80% of students continued into their second year, and 10% left higher education.